This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies.
The cases were drawn from four continents: Europe, Asia, South America and Australia.
The analysis indicates that the global business event industry is supporting knowledge economies, industry innovation and community well-being.
Ultimately, these findings confirm a significant mismatch between the way governments measure and value the business events sector and the true value it delivers.
The report presents six golden rules for a highly successful business event that can assist organisers to maximise legacy outcomes.
Business Events Legacies: JMIC Case Study Project Report (full report)
Business Events Must Count More Than Coffee Cups: Study (Meetings International article)
Business Events Legacies: Scientists Document Tangible Lasting Effects of Hosting Business Events (LinkedIn article by JMIC President Kai Hattendorf)
Turning JMIC’s Research into an Explosive Campaign Tool (UFI article)
Steps for Business Events Success (Boardroom article)