This is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas. It highlights HCP preferences and shares perceptive experiences of medical congresses – from their decision-making regarding attendance, how they value this type of activity, how they apportion their time on-site and engage with the healthcare industry, concluding with their post-congress evaluation.
This is Ashfield Meetings & Events’ third HCP survey in three years, and follows the well-received insights of previous white papers, The Future of Meetings (2016) and The Science of Healthcare Professional Meetings (2018).
The Science of Healthcare Congresses (Ashfield Meetings & Events website, registration required)
Lack of Time Sees Healthcare Professionals Skip Conferences (Meetings & Incentive Travel article)