EXCO Daegu: a symbiotic host.

The Iceberg likes to think of the relationship between business events and hosting destinations as symbiotic. It’s supposed be mutually beneficial, or what any number of interviewees over the years have sold to me as a “win-win”.

We really don’t want this interaction to be parasitic: the one-sided leeching of resources away from the host, without that host getting anything in return for its hospitality!

So how fascinating it is to read about the genuine symbiosis that has seen 2,000 experts from 100 countries swarming to Daegu in South Korea for… ICOPA 2018: the 14th International Congress of Parasitology.

In Features (click the right arrow or swipe to spin the carousel)… how Daegu came to host that very meeting. You’ll also find Edinburgh winning the World One Health Congress for 2020, and another health and technology conference called MANOVA coming to Minneapolis in Minnesota’s “Medical Alley”. Plus, if you didn’t see it last time, my photo gallery from Stellenbosch’s 2018 Business Tourism Indaba is still available for your viewing pleasure.

In News (click the right arrow)… the Kentucky International Convention Center in Louisville has reopened following expansion. Ground has been broken on enlarging Seattle’s Washington State CC, and the Tampa CC will be getting $20m of upgrades as well. But San Diego CC improvements will have to wait: the SD City Council has voted against putting a hotel tax on the ballot to fund them.

In Australia the regional events industry is collaborating on sustainability. Talk2 Media & Events is partnering with PCMA and ICCA for the revamped AIME in Melbourne. The Club Melbourne Ambassador Program has celebrated its 13th anniversary. But Sydney’s conference numbers are beating both Melbourne and Brisbane. Sydney also just won a 2020 semiconductor conference.

The report from this year’s IMEX Policy Forum says the meetings industry is “too bound up in tourism”. Other research says that exhibition attendance is set to grow, and that trade show exhibition space sales are up.

There’s still more on The Iceberg itself (click View all News)… the PCMA-ICESAP Knowledge Exchange Kuala Lumpur, The Business of Events gearing back up in the UK, and Korea now having fourteen ambassadors to bring in international meetings.

In Opinions (again clicking the right arrow)… Convene follows up its Best in Show list with views on industry improvement. IMEX America 2018 presents its sustainability credentials. An obesity conference in Newcastle is creating legacy with some public engagement. The Mexican exhibition sector is profiled by José Navarro, and changing association governance by Ben Hainsworth. Vancouver CC’s Claire Smith answers three questions. Three industry challenges from WTTC’s Gloria Guevara Manzo in the IMEX Policy Forum report are discussed. Vienna is now the world’s most “liveable” city, but does that attract conference delegates? And there are six good reasons why face-to-face continues to offer value.

And in Research (still clicking the right arrow!) you’ll now find UFI’s The Trade Fair Industry in Asia – 14th Edition (July 2018),  PCMA and Destination Cleveland’s Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors, and CEIR’s Attendee ROI Playbook Series sponsored by PCMA and IAEE.

Until our next symbiosis…

Robert Coren, Curator of The Iceberg


Showing Featured Features

View all Features


Showing Featured News

View all News

Case Studies

Showing Featured Case Studies

View all Case Studies


Showing Featured Research

View all Research


Showing Featured Opinions

View all Opinions


Showing Featured Education

View all Education


Showing Featured Events

View all Events


Showing Featured Publications

View all Publications

Partner Spotlight

Showing Partners

View all Partners


Showing Featured Newsletters

View all Newsletters