In the last of three insights on the value of business and professional events, GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, delve deeper into the role associations play as gateways to professional and sector development. They specifically tackle the opportunities that exist for associations within Africa’s transition to a knowledge society and economy. Also participating in the video: International Congress and Convention Association (ICCA) President Nina Freysen-Pretorius, African Society of Association Executives (AfSAE) President Jeffers Miruka, and South African Tourism’s Chief Convention Bureau Officer Amanda Kotze-Nhlapo.

Associations have the potential to play a huge role in the transition of African economies.

“Africa has such an enormous potential for building a future market by strengthening its association community, and in the process it will have a major transformative impact for the continent, because having strong associations is the most important long-term underpinning of professional development” says Grimmer.

Previously: Change agents or travel agents? Grimmer and Talley explain the true value of business and professional events beyond tourism.

And: The Power of Associations… Grimmer and Talley analyse the crucial role professional associations and the broader “civil society” play across the whole of scientific and industrial development.

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