The Experiential Difference

Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses can make a learning experience more effective, memorable, and impactful.

For planners seeking creative ways to put experience at the centre of their events, we’ve taken a look at the psychology behind why venues that engage the senses improve attendee retention of content.

The Experiential Difference (Northstar, registration required)

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