Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses can make a learning experience more effective, memorable, and impactful.
For planners seeking creative ways to put experience at the centre of their events, we’ve taken a look at the psychology behind why venues that engage the senses improve attendee retention of content.
The Experiential Difference (Northstar, registration required)