Business Events: The Power of Associations

In the second of three insights on the value of business and professional events, GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, analyse the crucial role professional associations and the broader “civil society” deliver across all the whole of scientific and industrial development.

Association meetings deliver the platforms and education that government and others cannot.

“Civil society organisations do work that government can’t necessarily do and do work that business can’t necessarily do. Yet if we can create a space where we actually pull together the professionals in a given field, and then invite business to the table, invite government to the table, invite your stakeholders to the table, we have much richer conversation” says Talley.

Previously: Change agents or travel agents? Grimmer and Talley explain the true value of business and professional events beyond tourism.

Coming up: A final Grimmer and Talley insight explains how Africa is deploying association development as a transformational strategy for the continent.

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