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The Minneapolis Convention Center: Sustainability for Staff

In 2011 the Minneapolis Convention Center’s leaders talked to their staff about what mattered most to them. Sustainability turned out to be the top priority. The intervening years have seen recycling performance measurement, goal setting and signage improvements, resulting in the current 60 percent recycling rate. The venue is also reducing water usage. From PCMA…

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Creating a Healthcare Legacy with Intelligent Sponsorship

If a company sponsors a bar tab or breakfast at an event, the return on that investment may quickly wear off. But at the inaugural MANOVA in Minneapolis, one of the healthcare event’s biggest sponsors chose to offer something rather more lasting. Walmart installed something most unusual for a conference: a flu-shot station. From PCMA…

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Minnesota: Minneapolis, Medical Alley and MANOVA

Healthcare is changing rapidly, but its conferences have mostly stayed the same. The former General Mills Chief Marketing Officer, now 2023 Partners Chief Executive, Mark Addicks is working to change that. He’s about to stage MANOVA, a four-day health and technology summit in Minneapolis, part of Minnesota’s “Medical Alley”. From PCMA…

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