It is impossible to develop successful, sustainable long-term strategy without understanding the future in which your members will live and work. Whether through strategic planning or value proposition design, Association Laboratory’s research confirms that associations must develop strategy based on the anticipated future of their industry or profession if they want to be successful.
Now in its 7th year, Association Laboratory’s Looking Forward series is the longest-running and most comprehensive association industry environmental scan. Each year, the study asks hundreds of senior association executives – representing dozens of industries and thousands of individual members and member companies – about the factors affecting association members and the effect of these factors on association strategy.
Looking Forward 2018: An Environmental Scanning Whitepaper for the Association Industry (Global Association Hubs Partnership website press release)