MONTHLY COMPILATION

Competitively Collaborative: How We All Win

The business events world is often portrayed as unrelentingly competitive: destinations fighting to win bidding battles against an ever-growing cohort of rivals; event owners striving to entice delegates and sponsors from the temptations of traditional challengers’ and entrepreneurial newcomers’ events; DMOs struggling to win a bigger slice of local government budgets and institutional attention.

In this framing, there are clear winners and losers (What’s my city’s ICCA ranking? Are we up on last year’s attendance?), and the spotlight shines brightest on the independently aggressive, the self-starting smartest, the big budget soloists.

In a world measured in bed-nights and delegate expenditure, this framing makes perfect sense. But such zero-sum thinking is sorely inadequate when we consider the wider societal and economic value and impact of business and scientific events.

If we believe (as we should!) that the greatest value generated by our events is to be found in scientific and technological progress, healthcare and environmental solutions, knowledge creation and transfer, innovative partnerships, sustainable economic development, and the professional advancement and intellectual enrichment of participants, then we all win when we share and adopt the ideas and practices that maximise these impacts.

This month’s edition of Business Events World is packed with such collaborative content: freely-shared, market-tested concepts for which consultants would charge six-figure sums, new partnership and citizen-centred models that will change your perspectives.

In Features, the GDS Forum celebrates collaboration in its own bottom-up event design as well as throughout its global community; Prof Greg Clark eloquently articulates why flying solo is a destination’s quickest route to non-competitiveness; and Antwerp’s Louder Together “congrestival” demonstrates the value of involving young people and children in events.

Our Case Studies include Singapore’s and Copenhagen’s different approaches to co-locating international and home-grown events to generate incredible synergies; Vienna-, Sydney- and Glasgow-hosted events each focus on citizen engagement and co-responsibility; whilst Saskatoon in Canada and Manchester in the UK share inside secrets of their successful bidding strategies (spoiler alert: it’s a lot to do with relationships!).

The Reports & Research section includes the IMEX Place Leaders Forum White Paper, packed with advice on new destination leadership models; Germany’s innovative nationwide collaboration to map out the country’s intellectual capital specialisations and strengths; and there is also food for thought from a report demonstrating that it is during informal peer-to-peer interactions that delegates gain the greatest insights and knowledge, not in formal sessions. Micro-collaboration at its most granular!

As always, our Opinions writers aren’t known for their shyness or unwillingness to take a stand: there are calls for greater sharing of knowledge and practices between associations throughout the Asia-Pacific region from Peng Ee Ooi; Virginie De Visscher claims concrete proof that collaborative inclusion is essential for impact maximisation; and Don Welsh from Destinations International calls for the emergence of “Alternative Mayors” amongst our leaders to act as ringmasters of the complex ecosystems that both make up and influence our industry from outside.

There are plenty of other issues covered in all these sections, of course, as well as in our News section, including the latest global statistics and industry projections, examples of events as policy goal drivers, announcements of new national event strategies, leadership recognition awards, numerous advocacy initiatives, and much, much more.

A final thought: the more competitively you collaborate in every aspect of our far-flung ecosystem, the more successful your organisation, company or destination will be… AND, the more society in general will gain from our collective efforts. Please share your insights, initiatives and innovations with The Iceberg – we’ll make sure they help raise us all up.

The Curator

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