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Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science research in Edmonton and beyond. …
Anna Look argues that the most important impact of conference subvention programmes such as Canada’s International Convention Attraction Fund (ICAF) comes from the conversations that can be initiated with local intellectual and business leaders, enabling them to understand how their bidding for and hosting of international meetings can exploit and showcase their expertise and attributes.
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Anna Look is a tourism and destination strategy consultant who helps destinations realize their full potential through focused, intentional positioning. Her differentiator: she holds multiple specialized ecosystems in mind simultaneously and translates between them in real time. Whether in convention bureaus, startup environments, or tourism markets, she sees what complex systems need to solve, who…
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Born in Toronto, Canada, Greg has divided his life between living in Calgary, Toronto and Ottawa. More than 25 years in the hospitality industry, Greg has spent time in Management of a high-end independent mountain resort property (The Rimrock Resort), Hyatt Hotels and the Intercontinental group before moving over to convention centres. Greg had the…
From Boardroom: From 27 to 30 May 2025, Calgary played host to Innovate Canada – Life Sciences 2025, the latest edition of Destination Canada’s signature event series. Designed to rotate across the country’s top-performing sectors and innovation hubs, Innovate Canada connects international associations with the research, business, and policy leaders shaping Canada’s future. This year’s…
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Stephanie Lynch is a results-driven event professional with a proven track record of creating impactful experiences and driving measurable success. With over eight years at Explore Edmonton, Stephanie has consistently demonstrated her expertise in event strategy, economic impact maximization, and stakeholder collaboration. Currently serving her second term as Chair of the International Congress and Convention…
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