PLACEHOLDER – VIDEO NOT YET COMPLETE
Crisis and leadership communication expert Marjie Hadad gives an outsider’s perspective and issues a strong wake-up call to the Business Events sector, arguing that we need to craft far more effective messaging, tailored carefully for every key audience and group of stakeholders, with local voices but high-level consistency of our key talking-points. Business Events leaders play roles that ought to require them to be strategists and visionaries, which is a wonderful responsibility but one that requires us to take this burden far more seriously.
