Peirui joined UFI as the Programme Manager for Advocacy and Alliances in 2023. In this role, she collaborates with UFI members and partners to advance advocacy initiatives for the exhibitions industry globally.
A Singaporean based in Frankfurt, Peirui brings over 20 years of international experience to her position. She has previously worked with the Singapore Tourism Board and Business Events Sydney, specializing in government engagement, strategy development, and relationship management.
Peirui has a Master’s Degree in Public Administration from the University of Southern California and a Bachelor’s Degree in Business Administration (Hospitality Business) from Michigan State University.
