The Iceberg is launching its Global Ambassador Program.

In issue 48 of Business Events World, The Iceberg is launching its Global Ambassador Program. In Features below read how you can join our happy family, and claim your own significant piece of our established industry metaphor for – and resources around – the harder-to-see true legacies of business and professional events. In time you’ll even be able to “Build Your Own Iceberg” for advocating investment or compiling bids. Applications for a seat are here: Call for Ambassadors 2019 & 2020. Please do participate!

In News, you’ll find awards aplenty, and two Iceberg partner stories from the ICCA Congress in Dubai that came in too late for last issue. The International Congress and Convention Association itself gave VisitScotland Business Events its prestigious Best Marketing Award, and Copenhagen, Gothenburg and Goyang were the winners at this year’s Global Destination Sustainability Index Awards. In other trophy news, the Melbourne Convention and Exhibition Centre’s Club Melbourne Ambassador Program has received the City of Melbourne’s 2018 Award for Contribution to Profile by a Corporation. Matthias Schultze, Managing Director of the German Convention Bureau, has won this year’s Profile and Power Award, one of the industry’s most coveted honours, from the Joint Meetings Industry Council, which presents The Iceberg.

Also in News this issue, Business Events Sydney has already secured AU$102 million this year from the global incentive market, and particularly Asia. In the latter continent itself, eleven European association events have attracted 11,960 delegates to the Kuala Lumpur Convention Centre. A new report from Iceberg partners BestCities Global Alliance and GainingEdge, working with Rehabilitation International and already posted in Research, highlights the need for more work on accessibility across the industry. The Scottish Event Campus has applied for planning permission of a major expansion. IBTM World has broken its previous record for pre-arranged meetings, and discussed its Industry Trends Report 2018. Brisbane will host the International Pharmaceutical Federation World Congress in 2021. Finally, ICC Sydney has announced a new creative industries stream for its legacy programme.

There’s one further new story on The Iceberg itself (click View all News). The UK government is to agree a landmark deal on tourism, with UK events, which bring in £42.3 billion a year, playing a major role.

In Opinions there’s the launch of a series of interviews from partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the globalisation of international associations, and first up is International Coach Federation CEO Magdalena Mook. There’s also the prolific Pádraic Gilligan on weathering bad publicity in the incentive sector, MEET RĪGA on the role for professional congress organisers and destination management companies as associations brings their events in-house, how to impress the judges at ICCA and BestCities Global Alliance’s “Incredible Impacts” awards, more on the accessibility research previously mentioned, and a wrap-up of highlights from the 57th ICCA Congress in Dubai last month.

Until the next time…

Robert Coren, Curator of The Iceberg


Showing Featured Features

View all Features


Showing Featured News

View all News

Case Studies

Showing Featured Case Studies

View all Case Studies


Showing Featured Research

View all Research


Showing Featured Opinions

View all Opinions


Showing Featured Education

View all Education


Showing Featured Events

View all Events


Showing Featured Publications

View all Publications

Partner Spotlight

Showing Partners

View all Partners


Showing Featured Newsletters

View all Newsletters