Sector: Measurement

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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Explaining Events to Policymakers: ECA’s Tommy Goodwin

The workday of Tommy Goodwin, Vice President of the Exhibitions & Conferences Alliance, is explaining the importance of business events to policymakers. But are they finally starting to get it? Goodwin explains the purpose of the business events advocacy association set up in early 2021. From Association Meetings International…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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Positive Outlook for Australian Sector

New research out from Tourism Australia’s specialist business events unit indicates a positive outlook for Australia’s business events industry and good interim outcomes from the recently launched Business Events Australia global brand campaign. Tourism Australia says many expect event budgets to equal or even exceed pre-pandemic levels. From Meetings International…

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New Intent for DEI and Event Sustainability

A new organisation has been launched to drive the need for diversity, equality, inclusion and environmental action in global business events. New Intent will work with destinations, meeting strategists and supply chains to advocate DEI and environmental action in creating positive societal transformation. From Association Meetings International…

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Business Travel Fares Rising Through 2023

Global travel prices are predicted to continue to increase in 2022 and then throughout 2023, says the 2023 Global Business Travel Forecast. Published by CWT, the study covers the drivers behind the increasing prices. According to the report, these are rising fuel prices, labour shortages, and inflationary pressure on material costs. From Conference & Meetings World…

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Report: DEI the Focus, Not Sustainability

Meeting planners are more likely to focus on DEI (diversity, equity and inclusion) than on environmental impact as part of any sustainability policy, a new study has found. The Northstar Meetings Group survey shows that older planners see less urgency in tackling the UNSDGs, notes Fiona Pelham of Iceberg partner Positive Impact. From Association Meetings International…

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Staffing Crisis Affects Recovery, Says Report

The need to fill vacancies and train staff is limiting the recovery of major meeting venues, a recent report has found. The latest quarterly Meeting Room of the Future barometer by IACC has shown that rehiring and reskilling venue staff continues to place limits on businesses reaching usual capacity. From Association Meetings International…

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Sustainable Congresses: No Quick Fixes, Just Twelve Key Tips

Director of Event:Decision Matt Grey, together with Mark Handforth, Director of 3Sixty Event Consulting and Healthcare Venues, haven’t got a quick fix for sustainable meetings and conferences. Instead, they lay out the most effective methods to cut the emissions produced by events in twelve key tips for the sector. From Meetings & Incentive Travel…

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Ten Ways to Make Your Business Event Diverse, Equitable and Inclusive

Keeping events diverse and inclusive often means thinking about issues like age, mental and physical ability, culture, religion, gender identity or language. But how can organisers deliver on diversity, equity, access and inclusion? Arinex Managing Director Nicole Walker offers ten tips for holding a more inclusive event. From Association Meetings International…

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Future Meeting Space Tackles New Trends in Business Travel

Future Meeting Space’s latest research radar has looked at global studies, reports and articles on the future of both business events and business travel. Across over eighty studies, nine concrete trends have been identified about the industry, from the impact of sustainability on mobility to the role of hybrid event formats. From Response Room…

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Montreal’s AIDS 2022 Leaves Worldwide Treatment Legacies

Montreal just hosted AIDS 2022 (the 24th International AIDS conference). Around 8,000 attended on site, with another 1,000 online. The legacies of the conference include additional government funds for remote HIV testing in Canada and for ending AIDS worldwide. All outcomes will be measured by Montreal-based Iceberg partner #MEET4IMPACT. From Tourisme Montréal…

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Toronto’s Collision Creates Indigenous Startup Legacy

A new initiative at the Collision tech conference is now expanding the community-centred impact and influence of Indigenous-led tech startups in Canada. In 2019, there were only two such organisations among 1,000 at the event. By 2022, there were over twenty among the 1,500 on site, in a legacy showcase of “Indigenomics”. From PCMA…

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Gary Grimmer Talks GainingEdge, Sector Resilience and More

Gary Grimmer, the Executive Chairman of Iceberg partner GainingEdge, has been revisiting both his own career path through four convention bureaux, plus the journey of his consultancy from its early days through to navigating the COVID-19 crisis. In this interview he also talks through the GainingEdge report “Leveraging Intellectual Capitals”. From Conference & Meetings World…

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Business Event Economies: An Australian Double Bill

Australia is a hotbed of business event excellence, the country’s cities and states both competing and collaborating to win events for the destination. In this high-powered video double bill, The Iceberg hears once again from BESydney CEO Lyn Lewis-Smith, and also from Tourism Australia’s Robin Mack, about the role of meetings in diversifying destinations’ economies….

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2021 ICCA Ranking Public Abstract – Destination Performance...

ICCA has released its annual analysis of association meetings worldwide. The latest ICCA Ranking Report examines 8,000 meetings scheduled for the year 2021 and categorises them based on how the meetings were impacted by the COVID-19 pandemic. The report also compares last year’s affected meetings with ICCA’s analysis of meetings in 2020. After a hiatus in…

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Global Exhibition Barometer 29th Edition (June 2022)

Welcome to the 29th edition of the UFI Global Exhibition Barometer. This study is based on a global survey conducted in June 2022, and provides the latest insights on the status and outlook of the exhibition industry, both globally and within 28 specific markets and regions. The first edition of the UFI Global Exhibition Barometer…

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IMEX Policy Forum 2022 – What Does Success Look Like?

Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…

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German Trade Shows Make Climate Pledge

The association of the German trade fair industry AUMA has announced the sector will be fully supplied by green power by 2025 and climate neutral by 2040. AUMA has just declared that sustainability is to be required in agreements with industry partners from 2023 onwards. These goals were set at AUMA’s annual conference in Berlin. From Exhibition World…

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