Sector: Measurement

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United States First in 2021’s ICCA Rankings

The USA performed better than any other country in hosting events of international associations last year, according to the ICCA Rankings 2021. Spain came second, then Germany, France and Italy. The country listings were released after the city results already posted, along with the publication of the report’s public abstract. From Association Meetings International…

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Business Travel Must Be “Business Critical”

There is still a compelling need to meet in person, but post-pandemic travel has to be business critical to justify the financial and carbon cost. So says a new report from Accor. It claims twenty percent of business meetings “may have gone forever”. But virtual meeting technology is one silver lining. From Meetings & Incentive Travel…

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Recovery Strong, Says UFI Global Barometer

UFI, the global association of the exhibition industry, has released the latest edition of its flagship research Global Exhibition Barometer. This shows the sector bouncing back quickly, with revenue for the first half of 2023 expected to reach 87 percent of comparable 2019 levels (2019 being the industry’s strongest year to date). Fom Exhibition World…

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Survey: Environment Not “Very Important”

Over 40 percent of associations will hold their largest meeting in person this year, according to a survey by ICCA (the International Congress and Convention Association). But only 35.6 percent told the Iceberg partner that it was “very important” to “reduce the environmental impact of their event”. From Association Meetings International…

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RX Research Confirms Value of Face-to-Face

There is nothing like a face-to-face gathering to conduct business, says an RX global study. Face-to-face remains a key priority for survey respondents, with 78 percent of businesses stating trade shows offer them something unique that cannot be created elsewhere. This number is up from 68 percent in 2021. From Trade Show Executive…

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29 Percent of Staff Laid Off at Hopin

Hopin has laid off 29 percent of employees, merely four months after the virtual events startup let another twelve percent of staff go. Once valued at $7.8 billion, Hopin is one of several online platforms that thrived over the pandemic but that has since seen a slowdown in its growth. From Conference News…

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UKCAMS Record 2021 Meetings Worth £4.9bn

Over 440,000 conferences and meetings worth £4.9 billion took place across the UK in 2021, after just 195,000 in 2020, new research has revealed. The direct expenditure in venues and destinations was £1.7 billion in 2020 and £17.6 billion in 2019. 45 percent of venues expect business to recover by 2023. From Conference News…

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Bizzabo and Verbit Lay Off Employees

Event technology platform Bizzabo has laid off 120 employees, or thirty percent of its 400-strong workforce, reacting to what it called the “swift economic downturn”. Meanwhile, AI and transcription unicorn Verbit laid off sixty members of staff, about ten percent of total, following a period of rapid growth. From Association Meetings International…

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Vienna Leads 2021’s ICCA Rankings

ICCA (International Congress and Convention Association) rankings just posted saw destination Vienna reclaim the top spot worldwide for the first time since 2012. The 2021 Iceberg partner survey attributed 92 congresses to Vienna, with Lisbon second (91) and Athens third (66). Barcelona and Singapore are next, then Madrid, Prague, Paris, Berlin and Brussels. From Meetings International…

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Environment Answers: Five Experts Address Twenty Questions

International conferences are the most carbon-intensive activity for associations. Here five sustainability experts answer twenty fundamental questions to let organisations begin their journey towards net zero and assess their progress along the way. Included are views from Iceberg partners GDS-Index and Positive Impact. From Association Meetings International…

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Roe v. Wade: Making Event Site Selection Political Decisions

On the back of a flash survey, Editor James Lancaster talks with Loren Edelstein, VP Content Director at Northstar Meetings Group, about how the US Supreme Court’s about turn on Roe v. Wade could inflence where international associations meet, and whether organisations should be being political about site selection. Photo: Ted Eytan. From Association Meetings International…

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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….

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Leveraging Intellectual Capital – The Second Edition

Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…

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IMEX in Frankfurt Celebrates Return

The first IMEX in Frankfurt since 2019 was marked by an outrush of camaraderie, celebration, and most importantly, business. The Iceberg partner CEO Carina Bauer hailed a succcessful show and said that the future looks bright for the industry, while also acknowledging that the current business climate is rather challenging. From Meetings & Incentive Travel…

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Prague Tops Intellectual Capital Report

Prague is better than any other city at engaging with its locally-based association leaders to secure big meetings and conventions, says a new report. The Czech Republic’s capital has a 95 percent “harnessing ratio”, according to the Leveraging Intellectual Capital second edition just compiled by Iceberg partner GainingEdge. From Association Meetings International…

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City-State Singapore Signs up to GDS-Index

Singapore Tourism Board (STB) has announced that the city-state is to join Iceberg partner GDS-Index (Global Destination Sustainability Index). As a member of the Global Sustainable Tourism Council since 2021, the city supports sustainable practices in large venues such as Resorts World Sentosa and Marina Bay Sands. From Boardroom…

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Sustainability Study Maps Greener Travel

New GBTA (Global Business Travel Association) research has collected industry and external stakeholder insights to benchmark perceptions, priorities and actionable opportunity for more sustainable business travel. Barriers to making business travel more sustainable include higher costs, limited data, and lack of access to information. From Meetings International…

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ICC Belfast Earmarks £125m Impact

Venue ICC Belfast has hosted the Microbiology Society Conference, an event anticipated to kickstart its target of generating a £125 million economic impact for the province. The conference is the first of three international events being held at ICC Belfast this year, estimated to together deliver £5 million impact. From Meetings & Incentive Travel…

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