Sector: Measurement

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Coronavirus: UK Sector Sees September Restart

38 percent of the UK events industry believes enquiries and bookings will start to surge back in September. So says the recently published Business Events Sentiment survey, created by PR agency Davies Tanner with the Business Visits & Events Partnership. 556 sector professionals across the UK contributed. From Meetings & Incentive Travel…

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Coronavirus: Azerbaijan Standardises Hygiene

In a move sure to be replicated across all destination marketing, the Azerbaijan Tourism Board (ATB), partnering with the country’s State Tourism and Food Safety Agencies, has launched SAHMAN (Sanitation and Hygiene Methods and Norms). PwC is to audit the initiative, which will cover all aspects of tourism. From Meetings International…

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Coronavirus: Australia’s AU$35.7bn Event Losses

Australia’s economy is on course to lose AU$35.7 billion in direct spend over the next twelve months, while nearly all business events scheduled for 2020 are cancelled or postponed due to COVID-19. That’s according to latest figures from the Business Events Council of Australia. 92,000 industry job losses are expected. From CIM Business Events…

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Coronavirus: Survey Reports on Layoffs

Meeting Professionals International has published the first results of an ongoing industry survey. 58 percent of respondents said that employees at their organisation have now been furloughed or made redundant. The suppliers have been hit the hardest, with 76 percent of staff furloughed (42 percent) or laid off (34 percent). From Association Meetings International…

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Gender Equality in MI Leadership: Trying to Shatter Glass Ceilings

Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…

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Luxembourg: Green Meetings and Sustainability

Luxembourg has a new convention bureau aiming to punch above its weight in business events. The CVB is prioritising green meetings, so wants to register with Iceberg partner the Global Destination Sustainability Index. As not only a city, Luxembourg will be registered as a country, the first to be benchmarked in the index. From Boardroom…

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How is COVID-19 Changing the Business Events Industry?

The speed with which the COVID-19 pandemic hit the business world – and the totality of its damaging effects in every corner of the hospitality, destination marketing, travel and live events sectors – cannot be overstated. To get a sense of the pandemic’s impact, PCMA (Professional Convention Management Association) Convene sent an email invitation on…

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Coronavirus: UK Event Suppliers Facing Ruin

About 60 percent of the UK event industry’s supplier base faces ruin unless the government offers more support, according to a survey just published. Around six percent of businesses polled said they were unlikely to survive until the end of April. Some 1,490 companies took part from all across the UK. From Meetings & Incentive Travel…

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Coronavirus: ICCA Data Powers Joint Research

Iceberg partner ICCA and CIMERT (Center of International Meetings Research and Training) have jointly monitored since February the status of meetings in the ICCA Association Database affected by the COVID-19 crisis. Based at Chengdu University, CIMERT has had fifteen students and three lecturers working virtually on the project. From the Event…

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Coronavirus: Virtual Pivot Dairy Meeting Doubles Reach

As the World Health Organization designated COVID-19 a pandemic, and the US announced more flight restrictions, so PDPW (Professional Dairy Producers of Wisconsin) was one week away from welcoming over 1,200 attendees to its annual Business Conference in Madison. Converting the meeting to virtual was the only way forward. From PCMA…

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Coronavirus: How the Crisis Has Advanced Virtual Meetings

The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…

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The IRF 2020 Top Performer Study

There is a rising tide in the use of, and engagement with, incentive programs, particularly among top performing companies. The IRF’s signature The 2020 Top Performer Study shows that the most successful companies have increased their support for incentive programs on numerous levels since the previous study was conducted approximately a year ago. While companies…

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The 2019 Incentive Travel Industry Index

A joint initiative of Financial & Insurance Conference Professionals (FICP) Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Industry Index (ITII) consolidates previous research undertaken by each association into a single pan-industry study. The study is at once an historical snapshot of where the industry has come from and…

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Coronavirus: German Expo Losses €3bn

German trade fairs have already been hit hard by COVID-19 crisis cancellations and postponements. Organisers and service providers are already suffering significant financial losses. AUMA, the Association of the German Trade Fair Industry, has now forecast a total loss to the German economy of around three billion euros. From UFI…

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Coronavirus: AU$2.5bn Monthly Losses, BECA

Coronavirus event cancellations are wiping AU$2.5bn off the Australian economy every month. So say new figures from a major industry body. Shutting down large gatherings has effectively shut down the country’s meetings sector, with devastating results, according to the Business Events Council of Australia. From Association Meetings International…

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Coronavirus: €81.6bn Lost from Exhibitions

Iceberg partner UFI has updated its earlier economic impact assessment of international exhibitions and trade shows due to the coronavirus crisis. At least €134 billion ($145 billion) of contracts have not concluded with shows not taking place as planned through Q2. The industry economic output in total is down €81.6 billion ($88.2 billion). From UFI…

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Coronavirus: €14.4bn Lost from Exhibitions

Iceberg partner UFI has released the first economic impact assessment on global exhibitions and trade shows of COVID-19. At least €23 billion ($26.3 billion) total worth of contracts have not concluded with shows not taking place as planned. The industry’s economic output in total is down €14.4 billion ($16.5 billion). From UFI…

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Convene Posts Annual Meetings Market Survey

What’s the number one challenge facing business events? When this question was posed in November 2019 by Convene as part of its 29th Annual Meetings Market Survey, just a few answers talked about dealing with the unknown. One respondent alone cited the management of risk, and specifically of epidemic risk, as a challenge. From PCMA…

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Coronavirus: Tips for Holding a Successful Online Meeting

While some organisers are taking the nuclear option and cancelling their events altogether, others postpone or try pivoting to online solutions to make sure delegates don’t miss out completely. William Thomas, CEO of Gallus Events, recalls the first online event he ran and the lessons learned from it. From Association Meetings International…

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#MEET4IMPACT: Legacy, Impact and Tourism New Zealand

Geneviève Leclerc is Chief Executive Officer of #MEET4IMPACT, and the best person to ask the difference between “legacy” and “impact”. This Iceberg partner is now working with Tourism New Zealand on the project “Enrich New Zealand – Conference Impact”. This will measure outcomes of three meetings held over two years. From PCMA…

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