Sector: Measurement

Search & Filter

  • Sort By

  • Category

  • Host Destination

  • Sector

Dubai: Associations Leaving Legacies

Associations sit right at the heart of the legacy debate in business events. During the recent Dubai Association Conference, sessions focused on both the societal legacies they can leave and the strategies necessary to leave them. The emirate itself is a major hub for the sector, having set up the Dubai Association Centre in 2014….

Read More

The IRF 2020 Wellness in Meetings and Incentive Travel Study

Wellness continues to be a topic highlighted in both professional circles as well as in our personal lives. For this 2020 study, the Incentive Research Foundation explored how wellness is specifically represented in incentive travel programmes as well as in general meeting types. Of the individuals surveyed for this report, 68 percent noted that wellness…

Read More

Coronavirus: ICCA Data Monitors APAC Impact

The Research Division of Iceberg partner the International Congress and Convention Association (ICCA) is monitoring the status of 1,065 meetings in the ICCA Association Database currently scheduled for Asia Pacific during 2020. Only 44 are affected by COVID-19 (4.1 percent). Of these, 34 are being postponed, five cancelled and five relocated. From UFI…

Read More

Wellington Won 34 Bids for Conferences in 2019

Wellington in New Zealand punches above its weight in meetings. Last year the Business Events team at WellingtonNZ won 34 conference bids across a range of industries like computational engineering, medical science, environmental studies and public law. A new convention centre is due to open by the end of 2022. From Association Meetings International…

Read More

Association Events Help Brisbane Win AU$351m

Figures show that Brisbane hosted over 940 business events delivering an estimated AU$351 million to the local economy during financial year 2018-19, with association events playing a major role. Queensland’s capital has already confirmed ten major national and international association congresses for 2020. From Association Meetings International…

Read More

Beyond Tourism Event Legacies: BestCities’s Karen Bolinger

Many DMOs (Destination Marketing Organisations) have started to realise the true value of meetings and are tracking the social outcomes they deliver. Some governments include business events as part of policy. Karen Bolinger, Strategic Advisor at Iceberg partner BestCities Global Alliance, talks “beyond tourism” legacies. From City / Nation / Place…

Read More

Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

Olympia London: Food Waste Reduction with WRAP Campaign

Despite not sending food waste to landfill sites for over a decade now, Olympia London has introduced new measures to make sure excess isn’t created in the first place. The venue has also partnered with the sustainability advocacy group WRAP, which runs the “Guardians of Grub” campaign, to track food waste. From Meetings & Incentive Travel…

Read More

Coronavirus: 2020’s AIME Continues with Care and Confidence

Just in advance of Iceberg partner AIME, the Asia Pacific Incentives and Meetings Event, opening its doors in Melbourne, its Event Director Jay Martens discussed the way both the meeting itself and the wider industry sector have been coping with the twin crises of Australia’s bushfires and the subsequent coronavirus outbreak. From PCMA…

Read More

Lab Medicine’s Healthy Growth at Medlab Middle East

Laboratory medicine in the Middle East is now experiencing healthy growth. The trend helped Medlab Middle East 2019, the region’s largest sector exhibition and congress, to generate over $152 million of business, with $329 million more in deals twelve months after the show. The 2020 edition has just wrapped up. From AMI Intellectual Capitals…

Read More

The IRF 2020 Trends Report

The IRF 2020 Trends Report highlights key trends that will affect organizations, their products and services, and the workforce in 2020. From enhancing program reporting to embracing the experience economy, the study identifies key areas of change and their implications for workforce engagement, incentive travel and recognition. The IRF 2020 Trends Report (IRF website version)

Read More

Glasgow’s Ambassadors Bring in £650m

Glasgow’s Conference Ambassador Programme, the first in the UK, has contributed at least £650 million to the city’s economy since it started thirty years ago. The scheme has 1,600 members. 141 events, indeed 35 percent of all meetings held in Glasgow last year, were led by a local conference ambassador. From Association Meetings International…

Read More

AIME: Face-to-Face is “Critical” to 48 Percent

Almost half of delegates at business events think face-to-face meetings are “critical”, says a new trade show study. The report out from AIME, the Asia Pacific Incentives and Meetings Event set to open in Melbourne, also shows 93 percent of delegates find human interaction and connections “important” during business events. From Meetings & Incentive Travel…

Read More

DBE Secured 301 Event Bid Wins During 2019

Dubai Business Events chalked up 301 successful bids for meetings, conferences and incentives in 2019. Set to attract over 150,000 delegates in coming years, the wins will deliver around 620,000 room nights for the emirate. DBE’s Al Safeer Congress Ambassadors Programme grew to 342 active ambassadors in 2019. From Meetings International…

Read More

Fleshing Out Strategies for Meatless Menus at Meetings and Events

Both the Golden Globes and Screen Actors Guild served meatless meals during their award ceremonies this January. Meatless meals were also served up at Convening Leaders in San Francisco, sponsored by Iceberg partner IMEX. There are many good reasons to go meatless, but it’s not always easy getting attendees to stomach the idea. From PCMA…

Read More

Coronavirus: Four Event Owner Approaches to Crisis Management

As global leaders form strategies to contain the spread of coronavirus, so also must event managers and owners. Four distinct requirements are critical to meet. That’s according to Sylvia André, the Vice President for Marketing and Communications at Iceberg partner MCI. The article links to Professional Convention Management Association resources on coronavirus. From PCMA…

Read More

Sustainability’s Four Pillars: The Meetings Industry Perspective

2020 began with disturbing images of burnt koalas and fears of their “imminent extinction”. Climate change has played a role in the catastrophic and unprecedented early fire season, and the meeting industry can take a lead in tackling this universal issue. Paula Blomster of MPI’s European Advisory Council explains. From Association Meetings International…

Read More

Montreal’s Palais Joins with #MEET4IMPACT

The Palais des congrès de Montréal is joining with local not-for-profit and Iceberg partner #MEET4IMPACT to conduct a major worldwide study running throughout 2020. This will round up promising initiatives that business events can tap into in order to measure their social legacy and impact. From Boardroom…

Read More

IMEX Unveils Two-Year Talking Point: “Nature”

Iceberg partner IMEX Group has announced that its fourth annual “Talking Point” will address the power of “Nature” and include IMEX’s largest ever research study. The theme will run for two years not one, with the research being lead by Guy Bigwood, MD of Iceberg partner the Global Destination Sustainability Index. From Meetings International…

Read More

IPA: UK Event Marketing Cuts to Reverse

The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…

Read More