Sector: Measurement

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Europe as a Destination for Meetings and Conferences

Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…

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Soft Power Now a Key Driver of Incentives

Latest research about trends in incentive travel shows that “soft power” (meaning persuasion rather than coersion) is now competing with sales and the bottom line as a key driver in the industry. The 2019 Incentive Travel Industry Index’s preliminary results were revealed at IMEX America in Las Vegas. From Meetings & Incentive Travel…

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CWT: Meetings Industry to Grow Eight Percent

CWT M&E says the buoyant global meetings industry is poised for eight percent growth next year, despite looming geopolitical and economic headwinds. The 2020 Future Trends report notes these as the trade war between the US and China, Brexit and its wider impact, the protests in Hong Kong and climate change. From Meetings & Incentive Travel…

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CWT: London Meetings Lead EMEA in 2020

CWT M&E has unveiled its ranking of the top ten cities for meetings and events in Europe, the Middle East and Africa in 2020, with London holding onto the coveted number one spot. The ranking is based on data in the CWT 2020 Future Trends in Meetings & Events report just out. From Meetings International…

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The 33rd ECM Summer School: Learning the London Experience

London has just hosted the 33rd edition of the European Cities Marketing Summer School. This year’s event graduated 64 students from three continents, including four from the USA and Canada and five from South Africa. Brand new for 2019 was an innovative stronger connection between attendees and the host city. From European Cities Marketing…

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Positive Impact’s UN SDG Commitment Survey: An Update

Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an “acceleration action” shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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CVB Alliance Publishes Europe as a Meetings Destination Study

With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…

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DAC 2019: Measuring Legacy and the Societal Impact of Associations

During the 2017 Dubai Association Conference, the impact generated by associations was a key theme. Two years on, the second edition of the conference this December at the Dubai World Trade Centre will focus on the larger roles played across global society and “the societal impact of associations”. From Boardroom…

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US Exhibitions Industry: Currently Evolving into Exhibitions 2.0

AMR International’s recently updated report, “The US Exhibitions Industry – Developments and Opportunities for Organizers”, points the way to the next generation of exhibitions. The white paper finds the US market still attractive, forecasting continuing compound annual growth rate of 3.5 percent through 2022. Of more concern is a decline in attendee numbers. From PCMA…

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The HBAA Meetings Barometer 2018

“It’s been a good first half of the year for the UK meetings industry and bookings for the rest of the year indicate that this buoyancy will continue until at least the end of the year.” Angie Mason, Chair of the HBAA sees plenty of good news for the industry in the figures reported in…

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Meetings Increasing as Budgets Get Squeezed

Meetings and event activity continue to increase faster than budgets, finds a new study from American Express Global Business Travel. Based on fifteen in-depth interviews with event owners in Europe and the US, the report reveals that ad hoc events with quick turnaround often have no set budget. From Meetings & Incentive Travel…

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Good Start to Continue, Says HBAA Barometer

A good first half of the year for UK meetings business is set to continue for the rest of 2019, according to the latest HBAA Meetings Barometer. Average spend per meeting and per delegate have both increased. Rising confidence is shown by reductions in lead and conversion times. Photo: James Petts. From Meetings & Incentive Travel…

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Sigurjóna Sverrisdóttir Meet in Reykjavík MD

Sigurjóna Sverrisdóttir has taken over as Managing Director of Meet in Reykjavík. She follows Thorsteinn Orn Gudmundsson, who piloted the Icelandic capital’s new convention bureau from its founding in 2012. Last year Iceland welcomed about 135,000 international meetings delegates, and some years of solid business growth. From Meetings International…

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UK Agencies Launch “Beyond Food”

Agencies Lime Venue Portfolio and BCD Meetings & Events have just partnered to launch an extensive research initiative into food and sustainability in the meeting and events industry. Their initiative “Beyond Food” aims to shed light onto the economic impact of food production and the role that event businesses can play. From Meetings & Incentive Travel…

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Measuring ROI: Industry Research and the Right Metrics to Follow

Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…

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Below the Waterline Meets: Carina Bauer, IMEX CEO

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the second of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with the IMEX Group’s formidable CEO, Carina Bauer.   IMEX…

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Victoria: Canada’s Ocean of Meetings Opportunity

Victoria is one of Canada’s most picturesque destinations for conferences. The oldest city in the Pacific Northwest is also a leader in ocean science, so a great spot to host conferences in the field. On the doorstep of the Pacific Ocean, Victoria boasts over a hundred sector-related organisations. Photo: Brandon Godfrey. From Meetings International…

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Lyon’s Oncology Hub Secures Cancer Conferences

Lyon’s leadership in oncology will soon be reinforced by two major events heading to the French city later this year. The 14th European Congress of Neuro Oncology is in September and should attract around 1,000 attendees. The 51st Congress of the Société Internationale d’Oncologie Pédiatrique will be held in October with 2,000 delegates. From AMI Intellectual Capitals…

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The Trade Fair Industry in Asia – 15th Edition (July 2019)

The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2018. Leaflet here… The Trade Fair Industry in Asia – 15th Edition (July 2019) – Leaflet Order form here… The Trade Fair Industry in Asia – 15th Edition (July 2019) –…

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Brussels Tops Ranking of Association Events

Brussels is the preferred destination across Europe for association event organisers, and for the eighth year in a row, according to the Union of International Associations’ annual rankings. The capital has built up a network of over 2,250 registered associations, and 733 meetings of international associations were held across Brussels during 2018. From Association Meetings International…

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