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Coronavirus: Freeman CEO Bob Priest-Heck Talks Go LIVE Together

In April the event agency Freeman joined up with eighty other industry leaders to form Go LIVE Together as a response to COVID-19’s impact on live events. One month on Freeman CEO Bob Priest-Heck discusses the importance of advocacy, the status of government funding, and hopes for the future of the industry. From BizBash…

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Coronavirus: Iceland’s Harpa Centre Begins Post-COVID-19 Era

Reykjavik’s Harpa Concert Hall and Conference Centre says it is ready for the post-COVID-19 era. 2020 had been on track to be a record events year for the venue. May 4th saw Iceland’s lockdown lifted. On May 7th Harpa became one of the first conference halls in Europe to reopen. From Meetings International…

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Coronavirus: Webinar Examines Government Role in Asia Recovery

Iceberg partner UFI, the exhibition industry’s global association, staged an UFI Connects webinar on the role of government in exhibition industry recovery in Asia. It produced some great market insights, among them news of trade shows opening up in Shanghai this June, plus an update on the regional subsidies available. From Exhibition World…

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ICCA and AC Forum to Hold Health Summit

A new summit intended to improve global healthcare meetings has been unveiled by its co-creators. Iceberg partner ICCA along with AC Forum, a network of associations focused on both association leadership and congress management, have slated the first Future of Global Healthcare Meetings for Spring 2021. From Association Meetings International…

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Coronavirus: Lessons in Scottish Patience: We Will Wait For You

Ancient King of Scotland Robert the Bruce once learned a lesson about patience watching a spider spinning its web. Now modern Scotland has sent a clear message to the world’s business events community in the wake of the country’s coronavirus lockdown: “we will wait for you”. From Boardroom…

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Coronavirus: Boston’s Voice of Healthcare Summit 2020

What might face-to-face meetings with neither a coronavirus vaccine nor effective treatment look like? Perhaps signing a waiver releasing the organiser from liability, an initial COVID-19 test and then daily checks of temperature? Those are some of the requirements of Metrock’s Voice of Healthcare Summit 2020 set for Boston this August. From PCMA…

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Coronavirus: The Vital Role of Associations in Industry Recovery

Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…

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IMEX Group Announce PlanetIMEX Platform

Iceberg partner IMEX Group has announced the creation of a virtual experience featuring 3D interactive islands called PlanetIMEX. Launching on May 6th, the platform will offer free access to a variety of industry content on community, education and networking islands, the first two available on the launch date. From Meetings & Incentive Travel…

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Coronavirus: Dentistry Congress Moves Online

AIM Group International has turned a face-to-face medical conference into an entirely online meeting. The AIOP (Italian Academy of Prosthetic Odontology) congress was booked at the Riccione Convention Centre (pictured). AIOP sees the switch as a chance to attract a wider audience. From Association Meetings International…

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: Predicting New Norms for Future Meetings and Events

COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Letting Virtual Meetings Get More Creative

From creating virtual trade shows to turning a mere three-day event into a multi-week offering, planners are getting experimental as they pivot their meetings to virtual. The current reality requires improvisation simply to keep things moving, and that can sometimes turn out to be something of a creative shot in the arm. From Associations Now…

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Coronavirus: MCI’s Oscar Cerezales on Post-Crisis Strategy

Oscar Cerezales (pictured on right), Global Executive VP Corporate and COO Asia Pacific at Iceberg partner MCI, received the prestigious PCMA Chairman’s Award in January. Today he’s at working from his Singapore home, while pondering the flexible, diversified, and consolidated events industry that will emerge beyond coronavirus. From Event Crisis…

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Coronavirus: In Crisis Associations Have to Rethink Everything

COVID-19 has struck a blow to many associations by halting their key source of revenue: the massive annual meeting. With the timescales of lockdown uncertain, associations should try out new ways to support and connect members. So says the CEO of Iceberg partner TMG (Talley Management Group), Gregg Talley. From Northstar Meetings Group…

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Coronavirus: How the Crisis Has Advanced Virtual Meetings

The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…

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Coronavirus: Expo 2020 Postponement Likely

Expo 2020 Dubai is almost certain to be postponed. Organisers said they wanted to show “solidarity” with the participating countries now fighting coronavirus. The event is likely to be put back a year, but a final decision should be made in June. Expo 2020 was hoping to attract eleven million visitors. From Association Meetings International…

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Coronavirus: 42,869 Attend Hackathon

The German government has run a hackathon to brainstorm solutions to the challenges of the coronavirus pandemic. 42,869 took part online in #WirVsVirus (“us versus the virus”). The result was more than 800 ideas on topics like shopping, childcare and symptom monitoring. Some of them have now been selected for funding. From Euractiv…

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