World of Concrete 2021 from June 7th to 10th attracted over 58,000 registered professionals and hosted more than 1,564 leading industry suppliers across more than 746,000 net square feet of exhibit space at the Las Vegas Convention Center, according to lasvegashowto.com. Other estimates put that number closer to 30,000, but one thing is true. With tens of thousands of participants, it was the largest trade show to be held in Las Vegas since the pandemic, attracting attention in both trade show industry media and local Las Vegas press.
Whether World of Concrete set the stage (or laid the foundation) for the return of large in person events remains to be seen. In some respects, the fact that it happened the week before might have influenced the responses of 119 planners and 45 suppliers who participated in the June edition of the PCMA COVID-19 Recovery Dashboard.
Planners said they were feeling even more hopeful than in May (69 percent versus 61 percent) and more determined (27 percent versus 21 percent). A smaller percentage of suppliers (64 percent versus 70 percent last month) identified with feelings of hopefulness, but 17 percent more (39 percent versus 22 percent in May) said they were feeling inspired and creative and 12 percent more (30 percent versus 18 percent) checked the “determined” option.
COVID-19 Recovery Dashboard (June 14th – 17th) (PCMA website)
COVID-19 Recovery Dashboard (May 17th – 20th) (PCMA website)
COVID-19 Recovery Dashboard (April 19th – 22nd) (PCMA website)
Hybrid Meetings: One Size Does Not Fit All, Survey Respondents Say (PCMA Convene article)
Event Organisers’ Big Leap Forward (PCMA Convene article)
How is COVID-19 Changing the Business Events Industry? (PCMA survey)