Sector: Social Media

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The Future of Congresses: The Copenhagen Scenario Model

Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…

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Top Trends of 2019 and Prognostications to Watch for 2020

A lot has happened over the past year. Amidst all the political, social and technological goings-on, you may have missed big shifts in event design and experience strategy. The Design Studio™ of Iceberg partner Maritz Global Events just convened to discuss observations from 2019 and prognostications for 2020. From Maritz Global Events…

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Panels Not Manels VII: Gina Glantz Talks More GenderAvenger

Gina Glantz is the co-founder of the advocacy campaign GenderAvenger, and the global lead champion of meetings booking panels and not manels. Already recently profiled in these pages, she has just filmed an interview for the video series PCMA Ascent Luminaries, which promotes diversity and inclusion in business events. From PCMA…

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ECM Summer School: Destination Marketing Impact

While some destinations fail to invest in reaping the rewards of business and professional events (the current example being the Scottish capital and the public sector funding cuts devastating convention and visitors bureau Marketing Edinburgh), meetings are increasingly being acknowledged by city authorities across the board for the economic and social legacies they leave. Iceberg…

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UN Receives Meetings Industry SDG Action

For the first time ever the UN has received commitments from the event industry at the Sustainable Development Goal Summit in New York. 7,000 pledges were collected from 58 countries, and the resultant “acceleration action” from Iceberg partner Positive Impact is promoting events as a form of lifelong learning (SDG 4). From Meetings & Incentive Travel…

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Positive Impact’s UN SDG Campaign: The United Nations Update

During August, Iceberg partner Positive Impact conducted a survey of event industry commitment to the UN Sustainable Development Goals. Over 7,000 pledges from 58 countries were received, like using only plant-based food to reduce carbon footprint. In a video from outside UN HQ in New York, CEO Fiona Pelham explains. From Positive Impact via YouTube…

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Panels Not Manels VI: Founder Gina Glantz Talks GenderAvenger

The first time Gina Glantz used social media to call out the lack of women on a conference panel, she was “rebuked”. This ultimately led to the foundation of the campaigning nonprofit GenderAvenger, and later a change in how meetings respond to the naming and shaming of sessions which only schedule “manels”. From PCMA…

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Positive Impact’s UN SDG Campaign: An IMEX America Update

Iceberg partner Positive Impact has been campaigning for the meetings industry to align its activity to the framework of the UN’s Sustainable Development Goals. An industry survey that was conducted during August is being submitted to the UN itself. In a further video recorded at IMEX America, CEO Fiona Pelham explains. From IMEX via YouTube…

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Positive Impact’s UN SDG Commitment Survey: An Update

Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an “acceleration action” shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…

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Technology that Mimics Human Interaction Set to Change Events

Technology that mimics human behaviour and helps delegates to interact with each other is set to change the face of events, it has been claimed. The Tech Watch Award winners will be announced during IBTM World in Barcelona this November, and the experts on its judging panel have been discussing emerging trends. From Association Meetings International…

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IFLA World Library and Information Congress 2018: Booking KLCC

The choice of Kuala Lumpur for last year’s World Library and Information Congress proved to be a winner for both the delegates and destination. Over 3,500 participants from more than 120 countries met in the Kuala Lumpur Convention Centre, with support from convention bureau MyCEB and also 300 congress volunteers. From Association Meetings International…

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Measuring ROI: Industry Research and the Right Metrics to Follow

Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…

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ECM Report Analyses Event Social Media

Iceberg partner European Cities Marketing, in collaboration with TCI Research, has used analysis of over a million social media postings to study the reputation of destinations across Europe. The City Sentiment Index Report reveals the theme of MICE scoring highest intensity in London, and highest positivity in Oslo (pictured). From European Cities Marketing…

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Newcastle Plans Cell Research Showcase

NewcastleGateshead will showcase its world-leading mitochondrial research at the Euromit conference in 2020. The largest event in its field will take place in June at the Sage Gateshead, and is expected to draw over 650 clinicians and scientists from across the world over four days. From AMI Intellectual Capitals…

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CTICC: 16 Years Marked by 16 Achievements

CTICC, the Cape Town International Convention Centre, has just passed its sixteenth birthday. To mark the occasion, CTICC shared sixteen of its achievements. Among them were job creation, economic contribution and training, growing the province’s knowledge economy, and CTICC’s response to Cape Town’s water crisis. From Meetings International…

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Maths Ambassadors win Sydney Congress

Support from a who’s-who of top Australian scientific minds has just secured ICME15 for Sydney in 2024. The International Congress on Mathematical Education is the largest event in its field, and was won by advocates including Australia’s Chief Scientist, one leading mathematician, and a YouTube sensation maths teacher. From AMI Intellectual Capitals…

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Festivalisation: The Immersive Future of Association Congresses

Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…

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Don Welch: DI Helping Members “Do Battle” With Politicians

The head of tourism association Destinations International says his organisation spends a lot of its energy and resources doing battle with politicians around the world on behalf of members facing financial and legislative challenges. CEO Don Welch was speaking out at IMEX about issues like “over-tourism” and womens’ and LGBTQ rights. From Association Meetings International…

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Collision 2019: Startups Pitch VC Investors to Fix the World

Collision 2019 is ostensibly a startup show, with nearly 1,100 fledgling companies, 26,000 attendees, and conference tracks for pitching venture capitalists called “Growth Summit,” “MoneyConf,” and, simply, “PITCH.” But another conference theme quietly linked the VC guys in slick suits, with the fintech startups, AI companies and data scientists: fixing the world. From Digital Trends…

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2019 State of the Conference Industry Report

Omnipress recently conducted an online survey of 150 association and event professionals. The results have been compiled and published in the fifth annual State of the Conference Industry Report, which tracks the evolution of educational content and the role it plays at the annual conference. Educational content provides significant value to association members in 2019….

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