The International Congress and Convention Association announced VisitScotland Business Events as the winner of this year’s prestigious ICCA Best Marketing Award at the closing ceremony of the 57th ICCA Congress in Dubai. The winning low cost, high-impact social media campaign, Ideas Become Legend, united the industry and connected associations with expertise. From Meetings & Incentive Travel…
The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…
Iceberg partner Convene presents its annual Best in Show list, which again awards top venues and innovations and celebrates industry excellence. Winners include the most original off-site venue, the Old Melbourne Gaol, and the best corporate social responsibility initiative, an Internet safety for kids programme. From PCMA Convene…
Pádraic Gilligan of Iceberg partner SoolNua is a expert in social media and its usage across the meetings industry. He often presents on the subject and did so with colleague Aoife McCrum at the recent IBTM World in Barcelona. He continues the session here with the audience’s Sli.do feedback. From SoolNua’s Pádraic Gilligan at Padraicino…
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