While some destinations fail to invest in reaping the rewards of business and professional events (the current example being the Scottish capital and the public sector funding cuts devastating convention and visitors bureau Marketing Edinburgh), meetings are increasingly being acknowledged by city authorities across the board for the economic and social legacies they leave.
Iceberg partner European Cities Marketing has just held its annual Summer School, an educational event first run in 1987 for emerging leaders in destination marketing. The meeting was staged in one of the world’s greatest meetings destinations, London, and this year’s edition of the school graduated a total of 64 students from 23 countries spread across three continents. Seventeen faculty members, including some very senior sector names, helped create a legacy within the industry that will impact outside events and the destinations holding them for generations to come.
The 33rd ECM Summer School in London.
The Changing DMO: ECM and DI Respond (video feature from the 31st ECM Summer School in 2017)