Sector: Social Media

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Popularity of LinkedIn has Soared Among Event Professionals

From PCMA: LinkedIn, you may have noticed, is booming. Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. The platform, which has reported that it adds a new user every three seconds,…

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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Positive Impact Urges #FlipTheScript

Sustainable event organisation Positive Impact is urging event professionals to post, share and pledge during the United Nation’s #FlipTheScript action strategy. The Iceberg partner has joined with the UN campaign to take critical action over the Sustainable Development Goals, flipping the script for a more sustainable world. From Meetings & Incentive Travel…

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IMEX Policy Forum 2022 – What Does Success Look Like?

Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…

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Survey: Environment Not “Very Important”

Over 40 percent of associations will hold their largest meeting in person this year, according to a survey by ICCA (the International Congress and Convention Association). But only 35.6 percent told the Iceberg partner that it was “very important” to “reduce the environmental impact of their event”. From Association Meetings International…

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29 Percent of Staff Laid Off at Hopin

Hopin has laid off 29 percent of employees, merely four months after the virtual events startup let another twelve percent of staff go. Once valued at $7.8 billion, Hopin is one of several online platforms that thrived over the pandemic but that has since seen a slowdown in its growth. From Conference News…

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Vienna Waits for You: Conference Supports Elderly Bakers’ Café

Jaimé Bennett, PCMA’s Regional Director of EMEA, was taken on a tour during her site visit to Vienna earlier this year. The aim was to find places Convening EMEA participants could explore during the meeting. One was a café which helps older residents augment their pensions and social lives through baking. From PCMA…

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Roe v. Wade: Making Event Site Selection Political Decisions

On the back of a flash survey, Editor James Lancaster talks with Loren Edelstein, VP Content Director at Northstar Meetings Group, about how the US Supreme Court’s about turn on Roe v. Wade could inflence where international associations meet, and whether organisations should be being political about site selection. Photo: Ted Eytan. From Association Meetings International…

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Meeting Technology: What an Investment Downturn Means

There are signs the event tech goldrush is already over. How quickly organisers harness the potential of online meetings will determine the size of any returns in future. William Thomson, Founder of Gallus Events and Practically Perfect PA, examines how the sector is now facing something of a reckoning. From Association Meetings International…

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Global Exhibitions Day Marked Across Globe

The seventh edition of GED (Global Exhibitions Day) on 1st June 2022 celebrated the manner exhibitions and face-to-face business events drive the global economy. GED this year focused on facilitating growth and recovery, and was marked by the Messe Frankfurt team during IMEX (pictured), amongst many others. From Exhibition World…

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Healthcare Meetings Beyond COVID-19: A Medical Examination

There is no denying events have changed because of the pandemic, as have the wants and needs of both organisers and attendees within the healthcare space. So, what are the key changes, and the trends we are seeing in terms of the way that the industry approaches them? From Meetings & Incentive Travel…

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Talking to the Hand: Emergency Response After the Oscars Slap

In the film world, “slap” once meant make–up, slapstick comedy, or the slap of a clapperboard synchronising picture and sound. But for meeting planners, a rather different slapping incident at the 2022 Oscars reveals the need to have a full emergency response plan and code of conduct in place. From Associations Now…

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City Destinations Alliance: Standing with Ukraine

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. The meeting formulated policy on Russia’s invasion of Ukraine, also making a video of solidarity, and held a remarkable session hearing from two industry colleagues based in Lviv, Ukraine. Russia’s…

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ICCA and UFI Suspend Russian Members

As refugees flee the war in Ukraine, Russian members of Iceberg partner ICCA (the International Congress and Convention Association) will not be attending association events until further notice. The ICCA board also cancelled all planned activities and meetings in Russia. Iceberg partner UFI has as well suspended Russian members. From Association Meetings International…

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Ukrainian Scientists Urge Russian Boycott

Ukrainian scientists have called for an international boycott of scientific conferences inside Russia and asked for Russian institutes and scientific leaders to condemn the invasion of Ukraine. Meanwhile international associations and other academic bodies are scrambling to cancel conferences in Russia and find alternative venues or pivot their meetings to virtual events. From Association Meetings International…

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IMEX in Frankfurt Bars Russia’s Participation

IMEX in Frankfurt has barred all Russian state enterprises from exhibiting at the show in May in response to Russia’s invasion of Ukraine. The Iceberg partner’s Group CEO Carina Bauer and its Chairman Ray Bloom posted the decision in a statement on social media which also offered Ukraine sipport. From Meetings & Incentive Travel…

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The Metaverse: Better Networking at Hybrid Business Events

The “Metaverse”, as a concept, has been around for a long time. But it now looks set to become a reality and have significant impact within the events industry. Harry Prince, the Creative Content Manager at venue finder Spacehuntr, explains how the Metaverse will improve networking for hybrid meetings. From Meetings & Incentive Travel…  

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Glasgow’s COP26 and Sustainability Legacy: Reusing Materials

Over thirty charities have benefited from the materials used at last year’s COP26 as part of the positive legacy of the UK’s largest business event ever, which was held in Glasgow. Identity Group, which delivered the meeting for the UK’s Government and venue SEC, tasked Event Cycle with redistributing materials. From Meetings & Incentive Travel…

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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ITB Berlin Cancels Third On Site Show in a Row

The tourism trade fair ITB Berlin has announced it will not take place in March 2022 as was planned, due to increasing Omicron infection rates. A dedicated Digital Business Day will be held on March 17th, plus during 2022 ITB will be staging a European roadshow for buyers and suppliers. From Meetings & Incentive Travel…

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