PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…
If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…
Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…
A company of association executives, destination managers and meeting industry thought leaders is now gathering on site for the BestCities Global Forum. The Iceberg partner event taking place in Madrid, Spain, will focus on legacy and inclusivity, committing to a more “sustainable and socially equitable future”. From Association Meetings International…
During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…
Iceberg partner Positive impact Events is a not for profit which since 2005 has been providing education, engagement and collaboration opportunities to create a sustainable event industry. Since 2016 it has had a number of Memorandums of Understanding with United Nations bodies including the UN Environment Programme, the UNFCCC (UN Framework Convention on Climate Change)…
Michelle Mason heads up Iceberg partner ASAE as President and CEO. After she “stumbled into association management”, as a temporary staff assistant at what is now called the American Chemistry Council, Mason has climbed the ranks, transforming any barriers into opportunities and using her platform to raise others who are underrepresented. From PCMA…
Business and Events Academy Creator Nadia Rubtsova once worked for the European Health Management Association. Back in 2019, the scientific conference of EHMA was taking place in Espoo, Finland. After a year of hard work, the organiser’s guiding Northern stars for the meeting’s three days and 350 delegates were legacy, community and impact. From Boardroom…
An exploration of how the COVID crisis has impacted the meetings industry, Iceberg partner Maritz Global Events’ five-part podcast “Events UnPaused”, presented by President David Peckinpaugh, is chock-full of insights. The final episode is called “The Future of Events and Where the Industry Is Going”. From PCMA…
Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…
One year into the pandemic, meetings industry professionals gathered with leaders in business, government and the media to mark Global Meetings Industry Day 2021. This year the GMID theme is “Meet Safe”, recognising the industry’s top priority of operating meetings and events with health and safety at the forefront. From Meetings & Incentive Travel…
As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…
Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…
Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…
Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
Following on from the publication of two very different views on business events recovery, Juliano Lissoni, the Managing Director of MCI Group in Canada, makes a further and more academic argument for face-to-face meetings. The Iceberg partner chief makes his case around an in depth analysis of our innate “need to meet”. From PCMA…
This autumn the Global Forum of Iceberg partner BestCities Global Alliance returns in Madrid. Other major congresses are also heading to the Spanish capital, including World Blindness Summit, the European Society for Radiotherapy and Oncology and the Spanish Society of Stomatological Prosthesis. All are committed to leaving legacies. From BestCities Global Alliance…
PCMA’s Convening Leaders has been held as a global showcase of business events. Houston in Texas had initially been chosen to host, but the pandemic meant that PCMA connected delegates mainly via the Marina Bay Sands Global Broadcast Center in Singapore. The content was constructed around “Recovery Discovery”. From Conference & Meetings World…
A roadmap to merge the Events Industry Council with the Joint Meetings Industry Council (which presents The Iceberg) was finalised in December with both optimistic it would get ratified. JMIC members gave the plans unanimous support, but the deal is no longer on, albeit with the door still apparently left ajar. From Association Meetings International…
During the virtual CL21 (Convening Leaders 2021), over fifty delegates contributed to “Hospitality Helping Hands”, PCMA’s pre-conference social responsibility opportunity. Participants created online art, in doing so raising money for water filtration systems in East Uganda. The sponsor was Iceberg partner Maritz Global Events. From PCMA…
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