This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the…
Mark O. Schloesser, Senior Venue Consultant, Gaining Edge, calls for a more holistic approach to data management within major event venues. Reliable data across all key disciplines is essential for success, but depends on having a culture of accuracy, transparency and accountability – how many venues can honestly claim to have this throughout their organisations?
David Adler calls for the USA (and by implication, many other countries) to emulate the long-term strategic thinking behind Germany’s Messe-model success story. Trade show venues should be seen as intellectual infrastructure, creating and taking ownership of world-leading events that reflect the business and scientific strengths of the host city. From Gathering Point News…
The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….
The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….
Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….
This May the BestCities Global Alliance community of convention destinations welcomed Guadalajara, Mexico, as its twelfth member. The city earned its place through a shared commitment to support meetings that create a positive impact. Guadalajara went through a stringent process to join the Iceberg partner, including a detailed site inspection and tour of the city….
The Business of Events (TBOE) launched the second edition of its Global Destination Report at IBTM World in Barcelona. The report, conducted by specialist business events research agency, SFA Connect on behalf of TBOE, is looking to establish how the industry has changed since 2019. The research focused on six main areas, including funding, volume…
Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…
The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…
IBTM World has come to a close with organisers claiming 100,000 business meetings were held at the exhibition. The Iceberg partner also reported that 10,000 attendees had collected in Barcelona during three days. Over 2,200 exhibitors from 150 countries attended the show, along with 3,500 buyers. From Exhibition News…
During COP27 in Sharm El Sheikh, Egypt, the Net Zero Carbon Events initiative launched its Roadmap. This is designed to aid suppliers, venues, and businesses along their journey to reaching Net Zero by 2050. Net Zero Carbon Events, itself launched at COP26 in August 2021, now has 400 supporting organisations from 55 countries. From Exhibition News…
Gothenburg is the world’s most sustainable events city for a sixth year running as once again the Scandinavian destinations dominated Iceberg partner the Global Destination Sustainability Index. Bergen in Norway clinched second spot, with Copenhagen in third. The 2022 GDS-Index list was announced at the 61st ICCA World Congress in Krakow, Poland. From Association Meetings International…
Association meetings are facing tough economic headwinds with renewed sense of purpose, while focusing on legacy, sustainability and diversity, equity and inclusion. That was the unmistakable message from the 61st Congress of Iceberg partner the International Congress and Convention Association (ICCA), held in the city of Kraków, Poland. From Association Meetings International…
A series of case studies by the Copenhagen Convention Bureau aims to show what happens when associations prioritise long-term impact in the early planning stages of an event. Using a revised legacy methodology, the Iceberg partner Copenhagen Legacy Lab has been studying five events hosted in the city in 2022. From Association Meetings International…
Sarawak in Malaysia has published the first volume of a new academic journal designed to help the sector “reset and recover” while identifying legacy opportunities. Business Event Sarawak joined with several bodies, including Iceberg partner ICCA, to create the International Journal of Business Events and Legacies IJBEL. Photo: Nicky Tay. From Association Meetings International…
IMEX organisers heralded the eleventh edition of IMEX America “the big comeback we’ve all been waiting for” in regard to the events, meetings and incentive travel sector. The show was 45 percent larger than last year due to the easing of travel restrictions and also returning exhibitors taking more space. From Meetings & Incentive Travel…
A group of Edinburgh-based event professionals have launched a new tool to measure the societal impact conferences and meetings have in the city. The BEST (Business Events Shaping Tomorrow) tool has been developed to evaluate the positive outcomes from the business events hosted in the capital each year. From Conference News…
The Events Industry Council has published the results of its 2022 Equity Benchmarking Study, which has uncovered widespread diversity, equality and inclusion dissatisfaction among event professionals, minority groups and women. EIC appointed its Equity Task Force in 2020 to address systemic racism and all discrimination across the sector. From Exhibition News…
Meeting professionals expect on site events and budgets to rise in 2023, says American Express Meetings & Events. The twelveth annual Global Meetings & Events Forecast found that more than three quarters (77 percent) of respondents were now optimistic about the health of the industry heading into 2023. From Meetings & Incentive Travel…
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