Following years of research into the impact of major congresses, along with producing legacy reports and tools together with MeetDenmark, Copenhagen CVB has shared its Copenhagen Legacy Lab with the global meetings industry in parallel with the 59th ICCA World Congress. Copenhagen Legacy Lab is also now an Iceberg partner. From Meetings International…
Iceberg partner ICCA’s multi-hub, hybrid 59th Congress has concluded with a message of support delivered by Xavier Bettel, the Prime Minister of Luxembourg. Other highlights included the annual Copenhagen Lecture, and the creation of The Kaohsiung Protocol, a research crowdsourced framework for recovery. From Conference News…
More than 525,000 jobs are now at risk across the £84 billion UK events and experiences industry, and three out of four companies could fail to survive beyond next February, the government has been warned. The impact on around 774,000 working in business events was laid out in research given to ministers. From Conference News…
A report from Iceberg partner IMEX calls for the meetings industry to regenerate and not just to restart. Written by Guy Bigwood of Iceberg partner GDS-Movement, the study “Regenerative Revolution: A New Paradigm for Event Management” calls on the sector to move past mere sustainability and adopt the circular economy model. From Conference News…
Ashfield Meetings and Events and IPCAA (International Pharmaceutical Congress Advisory Association) have partnered on a study into healthcare professionals’ thinking about online medical congresses. 48 percent of surveyed HCPs said they preferred to attend face-to-face events, with just twelve percent preferring virtual. From Conference News…
The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…
The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…
Iceberg partner Global Association Hubs’ International Advisor Martin Sirk interviewed four association leaders in preparation for an online education session during the recent #PlanetIMEX event. They discussed how the pandemic has impacted operations, is reshaping thinking, and what international meetings might look like in future. From Boardroom…
The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…
UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…
A medical association has taken its annual congress on the road so as to avoid any mass gathering of its members. The Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation toured from Turin to Bari, visiting major hospitals as well in Bologna, Brescia, Padua, Milan, Naples and capital Rome. From Association Meetings International…
It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…
A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…
When the lockdowns began in the US in March, it was hoped COVID-19 would be well under control by the autumn. As we enter the last quarter of 2020, we have come to accept that we will be living with COVID-19 well into 2021 and perhaps 2022, that its effects on the economy will linger,…
Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….
The overall objective of this survey was to understand how inclusive events are as an industry. The survey also considered education, career progression, perceived success and salary. Diversity and inclusion – Fast Forward 15 (Fast Forward 15 website) Diversity in Events Has “a Way to Go”, Reveals Report (Meetings & Incentive Travel article) Women in Exhibitions (Exhibition News…
The EICC (Edinburgh International Conference Centre) was marking 25 years of operation in the same week as revealing that 2019 was its most successful ever year. The venue has made an economic impact of over £720 million since opening its doors in 1995, with £12.6 million achieved in 2019. From Meetings & Incentive Travel…
Iceberg partner BestCities Global Alliance has released a global study of legacy impact measurement in the business events sector. Whilst it is recognised legacy impact makes a significant contribution to the true value of meetings, there are too few indicators and measurement tools in place for the task. From Meetings International…
When the Georgia Society of Association Executives held its annual meeting in August at the Hyatt Regency Savannah, numbers totalled 113. The event was the first in person meeting the hotel hosted since the pandemic began in early 2020, and for many attendees their first event in months as well. From PCMA…
The 59th ICCA Congress in Kaohsiung is to showcase a unique and hybrid hub-and-spoke model, with regional events across the globe coinciding with the main congress and sharing the experience for those unable to attend it. The locations include the main host destination, along with Kuching, Cape Town, Luxembourg, Malaga and Riyadh. An all-virtual option is…
After reader input, latest COVID-19 Recovery Dashboard survey has changed the wording “cannibalise face-to-face attendance” to “impact face-to-face attendance” in the survey questions. Both planners and suppliers expect digital tech will have a greater impact throughout the rest of this year: an average of 57 percent in August versus an average of 47 percent in…
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