It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in economic recovery.

The Iceberg, established platform and resource repository for the global business events industry, is a critical component of the effort now underway to respond to the impacts of the COVID-19 pandemic and support the reopening of the industry.

It is a universal, neutral, non-profit source of the insights, case studies and documentation required to support arguments for the role our industry must and will play in driving economic recovery and reinvention. At the same time, it is a vehicle for the industry to share experiences and communicate in ways that will support a coordinated effort.

Created and sustained by the industry itself, it has been serving an essential role in promoting a collective approach to industry advocacy. This role is more critical than ever with the collective need to demonstrate consistency in relation to the UNSDGs and to enhance our credibility and relevance as we move forward.

As a member of the industry with a stake in its future you and your organisation need to play an active role in this.

JMIC President Kai Hattendorf on the value of The Iceberg.

By supporting The Iceberg you are engaging in a global effort to restore our place in the economic and societal advancement we can collectively deliver at a critical time for everyone. Yes, we deliver huge demand for suppliers of travel and hospitality services – a fact well documented and understood – but we deliver outcomes and legacies which will drive recovery, innovation and growth across all sectors and government ministries on the other side of the pandemic.

Let us be ready and armed to help governments understand the role we stand ready to deliver – as organisers, professional communities, businesses, DMOs and suppliers.

Become part of that effort and be recognised for it. Participation in The Iceberg is an immediate and important step you can take, and we want you on board to contribute to and share in the storytelling of business events as the catalyst of recovery that cities and industries so desperately need today.


James Latham, Founder and Producer, The Iceberg


More information on applying for partnership or ambassadorship with The Iceberg for 2021 and 2022


The original 2017 invitation and video launch of The Iceberg.

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