Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators.
This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines. The report refers to findings from MeetDenmark’s 2018 / 2019 studies into meeting legacies as a framework for the current practices in place.
Advancing Event Legacies Through Impact Measurement (BestCities Global Alliance website)
Bestcities Unveil New Impact Measurement Research for Global Associations (BestCities Global Alliance press release)
BestCities Unveil New Impact Measurement Research for Global Associations (Meetings International article)