Host Destination: Sweden

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Ideas that Change the World

Gustav Källstrand has for many years hosted the Nobel Prize Museum’s podcast, in which numerous Nobel laureates emphasise the importance of community, collaboration and of course international meetings in the evolution of truly revolutionary ideas. This wide-ranging essay explores the mindsets of these top thinkers and the environments in which their successful breakthroughs are possible.

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Without Congresses, No Nobel Prizes

Atti Soenarso argues that behind every breakthrough in physiology or medicine, chemistry or physics, literature and peace, lies not just genius but conversation, debate and collaboration, often in the corridors of meeting venues: Every December, the Nobel Prize award ceremonies in Stockholm, Sweden, and Oslo, Norway, remind the world that brilliance rarely blooms in solitude…

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Age-Friendly Gothenburg Makes Winners Out of 8,000 Athletes Attending WMAC

Gothenburg used the city’s progressive social objectives and programmes, its membership of WHO’s Age Friendly Cities & Communities network, and the city’s 400th anniversary to successfully bid to host the 2024 World Masters Athletics Championship. The result: inspiration for local citizens to live healthier lives, lifelong friendships forged amongst the over 8,000 athletes in categories…

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18 January 2026

IAPCO EDGE Stockholm 2026

Under the theme “Bridging Minds: A Collaborative Innovation Journey,” EDGE Stockholm 2026 introduces exciting new features designed to make your learning journey even more impactful. Join colleagues from around the world for three days of dynamic education, meaningful connections and authentic Stockholm experiences — and help us launch the next decade of EDGE learning, leadership…

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Sports Events Turbo-Charge Gothenburg’s Gender Equality Drive

As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…

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19 October 2025

IACC Europe Knowledge Festival, Sandviken, Sweden

Whether you’re a returning participant or a first-time attendee, prepare for a transformative journey crafted by a planning committee of hospitality industry leaders. Expect a groundbreaking program filled with world-class speakers, innovative event production and premier industry sponsors. With 100+ of the brightest minds in hospitality and events anticipated, this is your chance to connect…

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Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

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How the Grown Ups Approach Event Legacy

The 7-times winner of the 8 GDS-Index Awards for Leadership, the city of Gothenburg in Sweden, share this long-awaited series from The Iceberg into the DMOs 3-part framework which provides a systematic approach to realising impact from business & professional events; The Gothenburg Way to Legacy… In this 4-part mini-series, we begin with an introduction…

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How Gothenburg Became One of the World’s Most Sustainable Places

From Forbes: Ask Katarina Thorstensson to define sustainability in tourism, and you might think you’re talking to a character in a Star Wars movie. Sustainability surrounds us, and it binds the galaxy together like the Force — at least her galaxy. Thorstensson, a sustainability strategist for Gothenburg, Sweden, says her city has been working on…

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Gothenburg in the Final Stretch of the GDS-Index 2024

From Meetings International: The Global Destination Sustainability Movement (GDSM) has announced the top five finalists for this year’s GDS-Index, which ranks the sustainability efforts of over 100 destinations world­wide. Gothenburg, ranked number one since 2016, is once again a finalist. The final ranking will be announced on 16 October in Bruges. Peter Grönberg, CEO of…

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International Forum on Quality and Safety in Healthcare 2022

From Göteborg & Co: Small steps towards a healthier lifestyle – a Gothenburg Way to Legacy project: The International Forum is one of the world’s leading health care meetings, inspiring healthcare leaders, practitioners and patients towards a better, safer and higher quality of care. Furthermore, the meeting has a strong population health prevention and promotion…

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How Meetings Can Contribute to Long-Term Impact

From Göteborg & Co: Gothenburg Convention Bureau has produced a guide on how meetings can be used to meet societal challenges and create long-term effects. The guide is for meeting organizers and associations who are interested in working strategically with long-term effects, also known as legacy – request a copy of our guide here.

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Gothenburg Leads 2022 GDS-Index

Gothenburg is the world’s most sustainable events city for a sixth year running as once again the Scandinavian destinations dominated Iceberg partner the Global Destination Sustainability Index. Bergen in Norway clinched second spot, with Copenhagen in third. The 2022 GDS-Index list was announced at the 61st ICCA World Congress in Krakow, Poland. From Association Meetings International…

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DI’s Jane Cunningham Talks Legacy and Net Zero Carbon Events

Jane Cunningham has worked for hotels, a convention centre, a DMO (destination marketing organisation) and a PCO (professional conference organiser). She has also worked for two Iceberg partners, BestCities Global Alliance and Destinations International. Here she offers her thinking on legacy and Net Zero Carbon Events. From Meetings International…

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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24 November 2022

CDA | 9th TIC Expert Meeting, Gothenburg, Sweden

The TIC Expert Meeting offers a mix of incentive and exchange opportunities for all attendees. This is why the diversity of participants is of great importance. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they…

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AIC2022 Experts to Explore “Atypical Interaction”

A major conference on how people with cognitive, linguistic and physical impairments interact will be held soon in Newcastle, UK. The Atypical Interaction Conference, to be staged at Newcastle University, runs every three years and is attended by experts on dementia, autism, aphasia, schizophrenia, visual and speech impairments among others. From AMI Intellectual Capitals…

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Global Destination Sustainability Index 2021

The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…

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Good Practice Guidance: Addressing COVID-19 Requirements for Re-Opening Business Events –...

In March 2020, the Iceberg partners AIPC and UFI released good practice guidance to help members manage the unfolding crisis, and in April 2020, further guidance on repurposing a convention or exhibition centre to serve as a temporary emergency facility. It is a role that many centres embraced to serve their community in a time…

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Convention and Exhibition Centres as Temporary Vaccination Centres

A growing number of convention and exhibition sites across the world have started operating as temporary COVID-19 vaccination centres, getting anywhere from 500 to over 6,000 people vaccinated every day at each location. At the same time, an increasing number of markets around the globe have begun to reopen business events with varying COVID-19 protocols…

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UFI’s 2020 NGL Grant Recipients Talk Hybrid Exhibitions

UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…

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