Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change.
“Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination development agency, Göteborg & Co.
In this video report we share how leaders from within the city’s smart mobility cluster collaborated in hot pursuit of EVS38, the 38th International Electric Vehicle Symposium & Exhibition, taking place at the Svenska Mässan – the Swedish Exhibition & Congress Centre – next week.
Galvanising Sweden’s commercial, academic, and investment ecosystem behind the bid has proved critical. In the driver’s seat, Volvo Cars’ VP Propulsion & Energy, Karin Thorn – an example of how soft power and commercial enterprise work to advance common interests – who states, “We want to protect people, and we want to protect the planet. But that is not something we can do by ourselves,” she claims.
EVS38 has been engineered to be the catalytic converter of mobility transition in Sweden
“When we started to work on an application for the conference, we started to mobilise our networks – not just in the region – but also on a national and international level,” says Per Osterström, Senior Director, Collaboration and Innovation, Business Region Göteborg. “Within 2 weeks we had 80 support letters from governmental level down to smaller companies and everything in between [including research institutions and universities],” he concluded.
