The 7-times winner of the 8 GDS-Index Awards for Leadership, the city of Gothenburg in Sweden, share this long-awaited series from The Iceberg into the DMOs 3-part framework which provides a systematic approach to realising impact from business & professional events; The Gothenburg Way to Legacy…
In this 4-part mini-series, we begin with an introduction to the approach from the city’s leaders in sustainability and destination marketing, followed by 3 case studies into how the approach is, has, or will deliver impact through events that align to the city’s social, economic, and environmental development goals and strategies.
It’s the tale of a city with sustainability, and sustainable development, at the core of its DNA…
Katarina Thorstensson: “Sustainability is part of everything that we do”
The first of 3 case studies revealing the application of The Gothenburg Way to Legacy echoes the city’s approach to mobility through the prism of those invested in securing the upcoming International Electric Vehicle Symposium & Exposition 2025 – EVS38. We will be sharing the story with you in June!
