Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….
Incredible Impacts, from Iceberg partners the International Congress and Conference Association (ICCA) and BestCities Global Alliance, has awarded three associations which have left legacies of social impact and public engagement with their meetings. This year these covered water, brain health and the health benefits of playing football. From Conference & Meetings World…
Montreal just hosted AIDS 2022 (the 24th International AIDS conference). Around 8,000 attended on site, with another 1,000 online. The legacies of the conference include additional government funds for remote HIV testing in Canada and for ending AIDS worldwide. All outcomes will be measured by Montreal-based Iceberg partner #MEET4IMPACT. From Tourisme Montréal…
A new initiative at the Collision tech conference is now expanding the community-centred impact and influence of Indigenous-led tech startups in Canada. In 2019, there were only two such organisations among 1,000 at the event. By 2022, there were over twenty among the 1,500 on site, in a legacy showcase of “Indigenomics”. From PCMA…
Gary Grimmer, the Executive Chairman of Iceberg partner GainingEdge, has been revisiting both his own career path through four convention bureaux, plus the journey of his consultancy from its early days through to navigating the COVID-19 crisis. In this interview he also talks through the GainingEdge report “Leveraging Intellectual Capitals”. From Conference & Meetings World…
Over 40 percent of associations will hold their largest meeting in person this year, according to a survey by ICCA (the International Congress and Convention Association). But only 35.6 percent told the Iceberg partner that it was “very important” to “reduce the environmental impact of their event”. From Association Meetings International…
Iceberg partner ICCA (the International Congress and Convention Association) has formalised a collaboration with BESarawak. The venture will see both working jointly on the new International Journal of Business Events and Legacies. GainingEdge, another Iceberg partner, and The Iceberg itself will also lend support to the publication. From Association Meetings International…
Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…
Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….
Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…
Prague is better than any other city at engaging with its locally-based association leaders to secure big meetings and conventions, says a new report. The Czech Republic’s capital has a 95 percent “harnessing ratio”, according to the Leveraging Intellectual Capital second edition just compiled by Iceberg partner GainingEdge. From Association Meetings International…
New GBTA (Global Business Travel Association) research has collected industry and external stakeholder insights to benchmark perceptions, priorities and actionable opportunity for more sustainable business travel. Barriers to making business travel more sustainable include higher costs, limited data, and lack of access to information. From Meetings International…
Two-thirds of venues say they will recover to 2019 revenue levels in either 2022 or 2023. So reports international venue association IACC’s annual Meeting Room of the Future Barometer 2022. Predictions did differ by country, with Denmark projected to surpass 2019 by 2022 but the Americas by 2024. From Meetings & Incentive Travel…
Tourism and convention bureau Destination Vancouver has teamed up with local Capilano University to research the legacy of international conferences held in the city. A team of researchers will study five events held in Vancouver later this year and deliver findings to local stakeholders and to Iceberg partner BestCities Global Alliance. From Association Meetings International…
The problem is familiar and has been escalating rapidly over the decades. Global food produce is not enough to cover the needs of our planet’s ever-growing population. The issue will be discussed in depth at Quebec City, Canada, throughout the fourth edition of the International Insects to Feed the World conference. From Boardroom…
The education program will be fast-paced and interactive, delegates will learn and receive tools on how to transform their organisations from surviving to thriving; We will address the relevance of associations and how suppliers can understand them and reposition themselves as partners in the transformation of association meetings; Business Exchange to kick off; Ottawa infused inspirational sessions; In-person “Braindate” sessions addressing hot topics which will be continued…
Destinations International’s Annual Convention provides an opportunity to connect peers and thought leaders from inside and outside the industry; an integrated approach to learning regardless of your budget size or discipline focus; relationship-based exchanges among industry providers and destination organizations; diversity of thought by assembling the best minds in local insight and global expertise.
The Certified Destination Management Executive (CDME) program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies.
Iceberg partner UFI, the global association of the exhibition sector, has released the latest edition of its flagship Global Barometer. Figures highlight the quickening pace of the industry’s recovery in 2022 after the continuing impact of the pandemic throughout 2021. The results vary between locations, primarily driven by reopening dates for exhibitions.. From Exhibition World…
Three industry associations have published a white paper calling on governments to harness the power of business events to stimulate their economies. “Business Events are the Fast Track to Recovery” documents support for the return of the sector and is the work of AIPC, ICCA and UFI, all Iceberg partners. From Association Meetings International…
After two extremely hard years for associations, the first edition of the Brussels International Association Forum, from ASSOCIATIONWORLD, has been held, making a community out of its attendees. The changing sector models, good governance, diversity and inclusion, as well as skills of pandemic leadership, all made for lively panel discussions. From Boardroom…
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