Sector: Advocacy

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ADVOCACY: Beam Engages with UK MPs

From M&IT: SIC codes and the value of business events were the main discussion topics with MPs at beam’s State of the Nation event at Cliveden House. Senior representatives of the beam agency and venue members, as well as Windsor MP Jack Rankin and shadow business minister Mike Wood, were joined at the invitation-only event…

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Industry Advocacy and Let the Games Begin!

From New in Events Podcast: Mike Fletcher and Paul Cook catch up with ICCA President Marta Gomes to find out how her home city of Paris is gearing up for the Olympic and Paralympic Games this summer. Marta also talks about the importance of advocacy to highlight and emphasise the events industry’s relevance, and importance…

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UFI Launches Dedicated Advocacy Portal

From UFI: UFI, the Global Association of the Exhibition Industry, has launched a dedicated advocacy portal on the UFI website. The portal bundles information and materials on key industry initiatives, highlights relevant industry issues, and profiles partner institutions to drive and advance advocacy for the exhibition industry globally. In a constantly evolving landscape, UFI recognises…

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Destinations International Advocacy Resourses

Our advocacy team has put together resources to help destinations pivot their stakeholder messaging to one centered around the organization’s true customer: the resident. Take a look at videos, case studies, lexicons and more information that will help you communicate the value of your organization to your entire community.

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Advocating for Sustainability

From the Meeting Professional: Natasha Richards, a longtime advocacy leader and director of impact and industry relations for the IMEX Group, admits that when it comes to sustainability and social responsibility, the events sector is often seen as more of a problem than a solution. “We really have an identity crisis—where do we fit in…

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Danger, Will Robinson! Danger! Tax Revenues Are Falling!

By Jack Johnson, Destinations International: I grew up watching the television show “Lost in Space.” It was about a space colony family struggling to survive when a spy/accidental stowaway throws their ship hopelessly off course. Given my age (and being the youngest in my family and one of the last kids in my neighborhood), I…

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Coming Soon: New Conference Aimed at Advocacy Professionals

A new conference for European association professionals involved in public affairs and advocacy is taking place next month. The European Conference of Association Public Affairs and Advocacy Professionals, run by ASSOCIATIONWORLD, will bring together association public affairs experts and MEPs with the aim of establishing ‘Europe’s prime platform and knowledge-transfer event… From AMI Magazine…

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17 May 2023

Mastering Marketing Attribution & Sales Analytics for Destination...

n today’s highly competitive tourism landscape, destination organizations are constantly seeking ways to prove their value and optimize their efforts. This webinar will provide valuable insights into using marketing attribution and sales analytics to strengthen your advocacy efforts and maximize your organization’s impact.

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Australia’s Associations to Unify Advocacy Efforts

The Exhibitions and Events Association of Australia (EEAA) and the Association of Australian Convention Bureaux (AACB) have voted to merge their assets to form a new ‘peak body’ to support growth and industry development. Members of the Australian Convention Centre Group (ACCG) have also voted to unite the industry. From Association Meetings International…

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Elevating the Business Events Industry Starts With Advocacy

Iceberg Ambassador Tommy Goodwin, Vice President, Government Affairs for the Exhibitions & Conferences Alliance, discusses the value and power of advocacy for the meetings industry. ECA has spearheaded a number of programmes to help small businesses and key stakeholders across the industry within the US. From Skift Meetings…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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Washington: Engineering Change with Business Events

Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….

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Meeting Guadalajara: Joining BestCities Global Alliance

This May the BestCities Global Alliance community of convention destinations welcomed Guadalajara, Mexico, as its twelfth member. The city earned its place through a shared commitment to support meetings that create a positive impact. Guadalajara went through a stringent process to join the Iceberg partner, including a detailed site inspection and tour of the city….

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The Business of Events Global Destination Report 2022

The Business of Events (TBOE) launched the second edition of its Global Destination Report at IBTM World in Barcelona. The report, conducted by specialist business events research agency, SFA Connect on behalf of TBOE, is looking to establish how the industry has changed since 2019. The research focused on six main areas, including funding, volume…

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Net Zero Carbon Events Launches Roadmap

During COP27 in Sharm El Sheikh, Egypt, the Net Zero Carbon Events initiative launched its Roadmap. This is designed to aid suppliers, venues, and businesses along their journey to reaching Net Zero by 2050. Net Zero Carbon Events, itself launched at COP26 in August 2021, now has 400 supporting organisations from 55 countries. From Exhibition News…

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Gothenburg Leads 2022 GDS-Index

Gothenburg is the world’s most sustainable events city for a sixth year running as once again the Scandinavian destinations dominated Iceberg partner the Global Destination Sustainability Index. Bergen in Norway clinched second spot, with Copenhagen in third. The 2022 GDS-Index list was announced at the 61st ICCA World Congress in Krakow, Poland. From Association Meetings International…

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61st ICCA Congress Held in Kraków

Association meetings are facing tough economic headwinds with renewed sense of purpose, while focusing on legacy, sustainability and diversity, equity and inclusion. That was the unmistakable message from the 61st Congress of Iceberg partner the International Congress and Convention Association (ICCA), held in the city of Kraków, Poland. From Association Meetings International…

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Copenhagen Case Studies Report Legacy

A series of case studies by the Copenhagen Convention Bureau aims to show what happens when associations prioritise long-term impact in the early planning stages of an event. Using a revised legacy methodology, the Iceberg partner Copenhagen Legacy Lab has been studying five events hosted in the city in 2022. From Association Meetings International…

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Sarawak Launches Event Legacy Journal

Sarawak in Malaysia has published the first volume of a new academic journal designed to help the sector “reset and recover” while identifying legacy opportunities. Business Event Sarawak joined with several bodies, including Iceberg partner ICCA, to create the International Journal of Business Events and Legacies IJBEL. Photo: Nicky Tay. From Association Meetings International…

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