Exhibitions & Conferences Alliance Newsletter
Sector: Advocacy
Hattendorf Walking the Walk, Not Just Talking the Talk
Ex-UFI CEO turned industry thought-leader Kai Hattendorf was ubiquitous at this year’s IMEX, challenging the industry to up its game in terms of global advocacy, arguing that this is even more critical than ever during a time of geopolitical flux and uncertainty, and then eloquently demonstrating in a series of interviews how to frame the…
Why it is Time to Step Up Our Advocacy Game
From Thoughts & Observations on Business Events with Kai Hattendorf: Today is the 10th “Global Exhibitions Day”. It was launched in 2016 by UFI to bring together many actors across the trade show ecosystem that had been mulling a joint advocacy activity for a while. Now, every year, exhibition professionals in more than 100 countries…
Australia Sets Blueprint for Advocacy
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
How US Tariffs Redraw the Global Trade Show Map
By Kai Hattendorf: 2024 was the best year ever for the trade show industry globally by revenues. 2025 likely won’t be. Uncertainties around an aggressive, tariffs-driven challenge to global trade from the new U.S. administration are shaking markets and economies around the world. If high import tariffs announced by the U.S. administration are here to…
The Role of Business Events in Improving a Country’s Global Standing
By Kai Hattendorf: Good food for thought from Simon Anholt on public perception of countries this week at BI Norwegian Business School – and how countries can work to improve their global standing. For me, these points stood out from his data: Overall, the trend in global perception of countries has been positive between 2008…
Trust and Perception – Moving Targets in Times of Change
By Kai Hattendorf: I am an avid follower of Edelman’s Trust Barometer ever since I attended an early presentation of it in the year 2001, and this year’s presentation a few weeks ago at the WEF in Davos makes for sombre reading, stating that “political polarization and deepening fears giving rise to a widespread sense…
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