Hattendorf argues that government support is vital for SME participation in international trade fairs, and is critical for many early-stage export-oriented companies’ success. We now have evidence of what happens when the government funding tap is turned off (in UK) and clear ROI data for schemes that have been consistently running for decades (in Germany).
From Boardroom: As the European Green Deal is shaping various sectors in the continent, associations need to step up their game for advocacy and actively lead their sectors towards transformation. Few have risen to that challenge with the clarity and collaborative ambition of the European Boating Industry (EBI), which has just been awarded the 2025…
Ex-UFI CEO turned industry thought-leader Kai Hattendorf was ubiquitous at this year’s IMEX, challenging the industry to up its game in terms of global advocacy, arguing that this is even more critical than ever during a time of geopolitical flux and uncertainty, and then eloquently demonstrating in a series of interviews how to frame the…
From Thoughts & Observations on Business Events with Kai Hattendorf: Today is the 10th “Global Exhibitions Day”. It was launched in 2016 by UFI to bring together many actors across the trade show ecosystem that had been mulling a joint advocacy activity for a while. Now, every year, exhibition professionals in more than 100 countries…
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
By Kai Hattendorf: 2024 was the best year ever for the trade show industry globally by revenues. 2025 likely won’t be. Uncertainties around an aggressive, tariffs-driven challenge to global trade from the new U.S. administration are shaking markets and economies around the world. If high import tariffs announced by the U.S. administration are here to…
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