Sector: Advocacy

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Sixth GMID Unites the Sector to “Meet Safe”

One year into the pandemic, meetings industry professionals gathered with leaders in business, government and the media to mark Global Meetings Industry Day 2021. This year the GMID theme is “Meet Safe”, recognising the industry’s top priority of operating meetings and events with health and safety at the forefront. From Meetings & Incentive Travel…

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US Healthcare Meeting Requiring Attendees’ Proof of Vaccination

While many conferences are still remaining virtual, the Healthcare Information and Management Systems Society is going back in person to Las Vegas, but requiring attendees at its August conference to show proof of their vaccinations. One of the larger healthcare events in the US, HIMSS cancelled last year because of the pandemic. From Associations Now…

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GAHP’s Martin Sirk: How Associations Are Evolving Their Meetings

The Iceberg always enjoys hearing from Martin Sirk, the International Advisor of our partner the Global Association Hubs Partnership and owner of Sirk Serendipity. In an AMI podcast Martin discusses the future of association meetings in terms of both vaccine passports and also of outcomes measurement. From Association Meetings International…

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IMEX’s Carina Bauer: New IMEX BuzzHub Bets on Community

As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…

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Madrid CVB: Making the Case for Congresses to Leave Lasting Legacy

Madrid Convention Bureau’s development of legacy projects includes collaborations with EMS, the European Emergency Medical Services Congress, setting up first aid training stations for the citizens of Spain’s capital. Now comes the European Society for Radiotherapy and Oncology, whose ESTRO 2021 bidding process was focussed all around legacy impact. From Boardroom…

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JMIC’s Kai Hattendorf: Industry Advocacy and Lessons Learnt

The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…

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JMIC’s Rod Cameron: Vaccine v. Variant, so Where to from Here?

With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…

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ESTRO: Saving Lives, Leaving Legacies in Destination Health

Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…

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PCMA’s GMID Debate: Vaccine Passports and Industry Recovery

In celebration of Global Meetings Industry Day, PCMA hosted the first ever PCMA APAC and EMEA debate, attracting over 500 registrations from 57 countries. Moderated by Oscar Cerezales, Global Executive Vice President Corporate Division of Iceberg partner MCI Group, the big debate discussed the pros and cons of the potential vaccine passport. From PCMA…

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GMID’s New York City Event: Two Attendees, Two Ways to Attend

Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…

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IBTM World Virtual and IBTM World 2021 by David Thompson

Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…

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Incredible Impacts: 2020’s Lessons in Legacy

Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…

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Japan: Looking Beyond the 2020 Summer Olympics

The Japan Convention Bureau, working under the umbrella of the Japan National Tourism Organisation, went all-online for its annual event targeted at event planners, Meet Japan. The educational familiarisation trip showcased the 2017 18th World Congress on Lung Cancer in Yokohama, plus a virtual tour of Osaka, set to host Expo 2025. From Boardroom…

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It’s Time – A Global Report on Destination Marketing and Communications

During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…

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Future Meeting Space – The Future Role and Purpose of Business Events

The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…

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Leveraging Intellectual Capital – The Inaugural Edition

Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…

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Guide Launched for Venue Vaccinations

Three event industry associations, AIPC, UFI and ICCA, have published a guide on how event venues can successfully operate as temporary vaccination centres. The Iceberg partners’ new “Good Practice Guide: Convention and Exhibition Centres as Temporary Vaccination Centres” contains good practice examples from February and March. From Conference News…

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First Exhibitors Sign for IMEX America 2021

Rarely have signs of demand been more welcome than the announcing of the first exhibitors at November’s IMEX America, which will open in its new Las Vegas home, Mandalay Bay. Those already confirmed span all sectors of the industry. The Iceberg partner event will soon be posting safety guidelines. From Meetings International…

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Dubai’s Ambassadors Secure Major Events

The key role that conference ambassadors can play in a city’s fortunes has been highlighted by Dubai Business Events securing several international association events last year. The World Marinas Conference 2021, World Congress of Direct Selling 2023 and World Congress on Intelligent Transport Systems 2024 were all secured by ambassadors. From Association Meetings International…

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Glasgow’s Ambassadors Win £84m Meetings

Glasgow says it has secured 28 new conferences during the COVID-19 pandemic, which are expected to bring in around 36,000 delegates. The events, all won since last April, could be worth £84 million to the city. Glasgow Convention Bureau worked jointly on the bids with the destination’s academic conference ambassadors. From Association Meetings International…

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“Intellectual Capital” Report Published

A new report names London the “intellectual capital” of the world. The study ranks destinations by the number of international association board members living in them. But the UK capital could attract more meetings by better “harnessing” its potential conference ambassadors. The report is from Iceberg partner GainingEdge. From Association Meetings International…

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