Sector: Advocacy

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Medical Associations: Involving Patients in Medical Congresses

Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…

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Coronavirus: MCI’s Oscar Cerezales on Post-Crisis Strategy

Oscar Cerezales (pictured on right), Global Executive VP Corporate and COO Asia Pacific at Iceberg partner MCI, received the prestigious PCMA Chairman’s Award in January. Today he’s at working from his Singapore home, while pondering the flexible, diversified, and consolidated events industry that will emerge beyond coronavirus. From Event Crisis…

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Coronavirus: Change, Learning and Banging the MI Drum Together

Everything has changed. Meeting and travel are banned. Venues are hospitals. Events are online. We are learning so much about ourselves, but also need the world outside to learn about us and our £70 billion sector. Together we have to keep banging the drum. From editor’s blog at Meetings & Incentive Travel…

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Coronavirus: Lasting Globalisation Legacy, Association Meetings

Globalisation, the world’s closer integration, is under attack. After nativism, terrorism and of course climate change, now a microscopic pathogen is even stopping us from gathering to meet. If globalisation does have a positive legacy though, international association meetings may be the best of what closer integration gives society. From Association Meetings International…

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Coronavirus: JMIC’s Rod Cameron Discusses Preparing for Recovery

International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…

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Coronavirus: IMEX CEO Reassures Las Vegas

After the cancellation of the major industry meeting IMEX Frankfurt, IMEX Group CEO Carina Bauer has been reassuring the sector that her company is “full steam ahead” for IMEX America in September. The Iceberg partner also discussed how staff are working remotely, and what is being learnt in that process. From Meetings & Incentive Travel…

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Coronavirus: Olympic Games Postponed

No kind of event is immune from the devastation coronavirus is causing. After weeks of speculation and amid mounting criticism, Japanese Prime Minister Shinzo Abe and President of the IOC Thomas Bach both agreed to reschedule the 2020 Summer Olympics to 2021, the first break in four-year cycle since World War II. From Reuters…

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Four Cities Linked: The Global Associations Hubs Partnership

Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…

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Coronavirus: Bill Gates’ 2015 TED Talk, and the Legacies Missed

The Iceberg exists to celebrate the legacies of business events. Sadly, sometimes the chance to create social legacies is strikingly missed. It’s a salutary lesson to look back at a TED talk from 2015 given on the subject of pandemic preparedness by philanthropist and Founder of Microsoft Corporation Bill Gates. From Boardroom…

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Coronavirus: African Sector Also Suffering Under COVID-19 Crisis

Meetings Africa 2020 already seems so long ago. As the world struggles to tackle COVID-19, not only have major conferences and exhibitions in Asia, Europe and America been cancelled, but Africa is also feeling the crisis. Interviews include Gregg Talley, President and CEO of Iceberg partner Talley Management Group. From the Event…

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Coronavirus: UK Events Industry Promised an Amplified Voice

The coronavirus crisis is the biggest challenge ever faced by the events industry. Get ready for business as extremely unusual. In an editorial posted before the United Kingdom locked down, one Iceberg partner promised the UK meetings industry “to amplify its voice at every turn”. From Meetings & Incentive Travel…

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Medical Associations: Demographics Change, So Approaches Change

The associations sector is vast and diverse, but one community dealing with particular challenges is that of the medical associations. Significant demographic changes are changing how healthcare professionals work and meet together. Ben Hainsworth, Managing Director at EASL (home of hepatology) explains what these are. From Boardroom…

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Coronavirus: JMIC’s Kai Hattendorf on Sector Recovery

The President of the Joint Meetings Industry Council, which presents The Iceberg, has addressed on video the disruption of meetings, events and exhibitions worldwide caused by the COVID-19 crisis. Kai Hattendorf called upon all industry members to actively support measures to help restore and build confidence in event participation including: Making sure policies and procedures…

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Convention and Exhibition Centre Health and Safety: Managing COVID-19 Challenges

A resource from Iceberg partners AIPC (the International Association of Convention Centres) and UFI (the Global Association of the Exhibition Industry) for venues addressing the challenges related to COVID-19. The guide focusses on updated health and safety policies, plans and procedures. It includes both strategic and practical guidance in form of advice, suggestions and best…

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Coronavirus: Industry Support by Commission

The European Exhibition Industry Alliance, representing nearly 400 European exhibition organisers and venue operators in Brussels to the European institutions and wider stakeholders, has welcomed recent economic support measures for the industry the European Commission has announced in the wake of COVID-19. From Exhibition World…

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