Sector: Advocacy

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Looking on the Bright Side: Four Positive Trends for 2020

Carina Bauer, the CEO of Iceberg partner the IMEX Group, has been looking at four very positive industry trends for 2020 and beyond with her team: the “circular” economy, the UN Sustainable Development Goals, health and wellbeing (with increased focus on mental health), and how artificial intelligence can improve travel. From IMEX…

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Five Trends to Watch During 2020 Across Exhibitions and Events

2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…

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Meetings Sustainability: A Technology Provider on Association Events

The trend of making meetings more sustainable is growing. Momentum is gaining pace, and not just in terms of recycling and reducing wastage. Director of Marketing, Europe at Cvent, Judy Elvey, discusses how associations are now integrating sustainability more and more into meetings. She also mentions work with Iceberg partner Positive Impact. From Boardroom…

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One Young World: Meat-Free Meeting for the Next Generation

In October the One Young World Global Summit came to London collecting together trailblazers including HRH The Duchess of Sussex. With sustainability at the core of the event, organisers asked venue partners for wholly meat-free menus. With over 3,600 delegates attending, meat-free meeting was no mean feat. From Meetings & Incentive Travel…

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DMCs, DMOs and the Market’s Disruption: An Incentive Perspective

In what way does the purpose of DMCs (Destination Management Companies) change in a market disrupted by the Internet? What happens when the core value proposition of “local knowledge, expertise and connections” is accessible, sometimes more efficiently and affordably, via other platforms? From SoolNua’s Pádraic Gilligan at Padraicino…

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Below the Waterline Meets: AFEA’s Sissi Lygnou

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the third of a series featuring major meetings industry players, Iceberg founder James Latham catches up with Sissi Lygnou, CEO, Operations and Development, at AFEA Travel & Congress…

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MeetDenmark Outreach and Legacy Report

During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…

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Toronto Honours Event Ambassadors

Toronto’s Leaders Circle has just honoured thirteen local experts, from fields including atomic physics and human rights, for their role in bringing international meetings to the Canadian city. Together these experts helped to secure eight major events that will leave lasting legacies in Toronto and Ontario. From Boardroom…

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Heike Mahmoud Wins JMIC Profile and Power

Heike Mahmoud, Chief Operating Officer of CCH (Congress Center Hamburg), has won JMIC’s Profile and Power Award for being “an inspiring symbol of influential women” in the meetings industry. She accepted the honour at the Meetings Leadership Summit of Iceberg partner IBTM World. The Joint Meetings Industry Council presents The Iceberg. From Association Meetings International…

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Visit Flanders and its Cities Join GDS-Index

Visit Flanders and the region’s five major destinations (Antwerp, Bruges, Ghent, Leuven, and Mechelen) have joined Iceberg partner the Global Destination Sustainability Index. Along with Brussels, the Flemish cities now become part of the measurement and benchmarking sustainability movement which comprises 56 cities worldwide. From Boardroom…

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“Brilliant Science” in Cheshire Wins Again

Marketing Cheshire’s “Brilliant Science” programme has helped it win the Society for Reproductive and Infant Psychology September 2020 40th anniversary event. “Brilliant Science” makes the most of the region’s scientific heritage and links, to develop the North West as a hub for international association congresses. From Association Meetings International…

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ACC Liverpool Wins New and Old Events

ACC Liverpool has announced major bid wins of both new and returning association congresses until 2023. Among the conferences heading to the destination is NHS Providers, a three-year deal, and the Royal College of Physicians’ annual conference in 2021. The British Oncology Pharmacy Association, BOPA, will return in 2021. From Association Meetings International…

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ICCA and UNWTO Join Forces on MI Education

Partnering to transform skills in emerging destinations, ICCA (the International Congress and Convention Association) and UNWTO (the World Tourism Organization) have been holding a series called “Masterclasses on the Meetings Industry”, the first taking place in Uzbekistan, the second in Kazakhstan, and the third soon in Georgia. From Travel Daily News International…

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Panels Not Manels VIII: Shoptalk 2020 Opts to Feature Only Women

Retail conference Shoptalk has just announced that its next conference, to be held in Las Vegas next March, will feature an all-women speaker lineup, including both the track sessions and main stage keynotes. The decision has been applauded as a bold move, but is not uniformly seen as a good idea. From PCMA…

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“We Want the World to Know our Full Impact”, PCMA CEO

Convening Leaders, the flagship event of PCMA (the Professional Convention Management Association), is taking place in January at San Francisco’s Moscone Center. Setting out the agenda and stage for this major industry meet, PCMA President and CEO Sherrif Karamat explains how debate has shifted towards the outcomes and impact created by the sector. From PCMA…

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Associations Like Cities “Business-friendly”, Says GAHP

Cities with a “business-friendly” environment for international associations will find more of them opening offices, including regional headquarters, within their vicinity. So says Martin Sirk, International Adviser of Iceberg partner GAHP, the Global Association Hubs Partnership. New data on association office locations backs up the claim. From Association Meetings International…

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EuroELSO 2020: Creating Legacies in Life Support

Dr Nicholas Barrett is Consultant in Critical Care at London’s Guy’s and St Thomas’ NHS Foundation Trust. Starting out in Sydney Australia, he now specialises in extra-corporeal life support for acute heart and lung failure. Dr Barrett is also Chair of EuroELSO 2020, being held at London’s Queen Elizabeth II Centre next May. The congress…

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Prague: Saving Lives at the 13th EUSEM Congress

Doctors and rescue workers have just met in record numbers at the 13th Congress of the European Society for Emergency Medicine, in EUSEM’s 25th year. More than 2,500 specialists filled the Prague Congress Centre, with the biggest delegations coming from the USA and UK, where the specialty is over 50 years old. From Association Meetings International…

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#MEET4IMPACT Project: The Measurement of Legacy

Launched in February, #MEET4IMPACT is creating a framework to support and measure association meetings’ social impacts. In this fifth instalment of our Features series, founder Geneviève Leclerc discusses the one term everyone connects with legacy creation, measurement. Metrics should be a tool for understanding, not an end goal in themselves. From Boardroom…

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How Canada’s National Meetings Strategy is Driving Regional...

The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…

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