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Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…
This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…
A new research report published by Cities Restart called The Importance of International Conferences and Business Events to Restarting City Economies has revealed that spending on international conferences and business events for the UK is estimated to have been worth £19.4 billion in 2019, but following the interruption caused by the COVID-19 pandemic, by 2026 is forecast…
The Strategic Alliance of the National Convention Bureaux of Europe has published an update of its 2020 study on The Impact of Coronavirus on Europes Convention Sector. The new report, prepared by Tourism Economics, provides three recovery scenarios to reflect the possible range of developments given the level of uncertainty about how the pandemic situation…
The health and safety of event attendees has always been a big consideration for meeting professionals. The COVID-19 outbreak, however, has brought health and safety into focus like never before. As many organisations consider resuming incentive group travel programs, health and safety is the most talked about element and an area of uncertainty as COVID…
A growing number of convention and exhibition sites across the world have started operating as temporary COVID-19 vaccination centres, getting anywhere from 500 to over 6,000 people vaccinated every day at each location. At the same time, an increasing number of markets around the globe have begun to reopen business events with varying COVID-19 protocols…
As well as assessing the impact of COVID-19, this report includes a global economic analysis for 2020, a deep dive into global mega-trends (including security, sustainability, wellness, diversity and inclusion), an exploration of the virtual experience economy, an individual industry analysis, an examination of meetings and events performance by sector, and a regional analysis. IBTM…
Has COVID-19 forced a new digital era in medical education? What do healthcare professionals (HCPs) really think about virtual scientific congresses? As the life sciences industry and medical associations prepare for a world in which virtual attendance becomes part of the “new normal”, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare meetings specialist,…
The IBTM World Trends Watch Report by Rob Davidson and Ali Turner is an insightful compendium of data that crosses business, industries, economies and geographies within the global meetings and events industry. The IBTM World Trends Watch Report 2019 (IBTM World website) Virtual Experience Economy Set to Grow, Says IBTM Trends Watch Report (Meetings & Incentive Travel…
This is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas. It highlights HCP preferences and shares perceptive experiences of medical congresses – from their decision-making regarding attendance, how they value this type of activity, how they apportion their time on-site and engage…
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