Found 97 Case Studies
Viewing all Case Studies
Browse all the 2025 UFI Award Winners to understand how the world’s most innovative trade shows are evolving and adapting in order to thrive in the current challenging business environment. The UFI Awards recognise outstanding achievements and best practices in the global exhibition industry. Open to organisers, venue operators, and service providers worldwide, the programme…
It’s been a year since Destination North East England launched the first-of-its-kind Regenerative Visitor Economy Framework, developed in partnership with the Global Destination Sustainability Movement. Check out progress and the toolkit used to achieve a wide range of positive outcomes, relating to both business events and general tourism. Stories from North East England: Travel that…
In the case of events, the nation brand comes to life as a collective experience open to all. From community festivals to international forums, every event using the essential COSTA RICA logo becomes a space where national values are lived and shared. Between January and September 2025, more than 135 events across the country were…
When dentist Alain Perceval launched the first CIDAE congress in 2009, he wasn’t trying to build a legacy. He simply wanted to fill a gap – a space for clinicians passionate about adhesive and aesthetic dentistry to learn from the very best, in an atmosphere that valued science as much as human connection. Yet sixteen…
From Boardroom: The decision to bring the 5th World Conference of Women’s Shelters (5WCWS) to Sydney in 2025 was never simply about logistics. For Karen Bentley, CEO of WESNET, Australia’s national peak body for domestic and family violence services, it was a chance to deliver real, lasting change for women and communities across Australia and…
Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines the legacy of the One Young World (OYW) Summit, held in Montréal/Tiohtià:ke from September 18 to 21, 2024. Connecting emerging leaders from around the globe, the Summit catalyzed youth-led action…
At ICCA Congress 2025, Conference Ambassador Professor William McLean presented the legacy story of the World Endodontic Congress (WEC) 2024, a finalist in the Incredible Impacts Programme 2025. Hosted by the International Federation of Endodontic Associations (IFEA) and British Endodontic Society (BES), WEC 2024 in Glasgow, Scotland, harnessed creative, engaging activities to boost oral health…
The 14th Autism Europe Congress (AEC 2025) has been recognised for its societal impact, earning the 2025 Incredible Impacts Seed Grant Award from ICCA and BestCities. The Congress, held in Dublin in September, in partnership with AsIAm and Fáilte Ireland, focused on accessibility and meaningful inclusion for autistic people, with the programme and event design…
This press release from The Hague & Partners is included under “Case Studies” because it is an excellent example of how to communicate the “below the waterline” impacts of international meetings (as opposed to focusing on direct delegate and organiser expenditure), and how these impacts align with a destination’s intellectual capital strengths and economic development…
This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the…
David Adler deconstructs the unique outcome-oriented elements that Young Presidents Organisation has incorporated in their Global Business Summit, with invaluable lessons for any organisers focused on how to maximise the deal-making and relationship-building elements of their own events. Read the GatheringPoint.News article here
Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that proactively plan for positive outcomes and long-term…
In August 2024, Dublin became the global capital of geography. The 35th International Geographical Congress (IGC 2024) brought 2,654 delegates from 74 countries and five continents to Dublin City University (DCU) for a week-long celebration of research, collaboration, and connection under the theme “Celebrating a World of Difference.” The conference was supported by Fáilte Ireland,…
Gothenburg used the city’s progressive social objectives and programmes, its membership of WHO’s Age Friendly Cities & Communities network, and the city’s 400th anniversary to successfully bid to host the 2024 World Masters Athletics Championship. The result: inspiration for local citizens to live healthier lives, lifelong friendships forged amongst the over 8,000 athletes in categories…
IPVC won the Incredible Impacts Programme Seed Grant for its advocacy and engagement programmes at IPVC 2024 in Edinburgh, resulting in a nationwide HPV information hub reaching thousands of people across Scotland, involving over 1,200 students in educational workshops, and embedding HPV education into numerous academic and community programmes. Now this initiative will extend into…
In a world where sustainability and the climate crisis will be ever-higher on the agenda, business events organisers are certain to face growing calls to demonstrate why and how their activities help reduce overall carbon emissions, to justify the carbon-cost of their attendees’ travel. This is a great early example of taking an evidence-led approach…
The latest FIP (International Pharmaceutical Federation) Congress in Copenhagen launched a major campaign to address the global scourge of AMR (antimicrobial resistance), incorporating robust data collection, dissemination of best practice, and support for advocacy campaigns to influence policy worldwide. During the plenary session ‘Acting together for One Health: Strengthening global collaboration to combat AMR’,…
This article provides an outline of the key steps cities need to take to create their own international events that can meet priority economic development goals: identify unique intellectual assets; coordinate disparate stakeholders; articulate a clear vision and event philosophy; bring in citizen voices; think about wider societal impact; use fresh meeting design-thinking. From Boardroom:…
PCO consortium INCON has shared their latest webinar on meeting design strategies adopted by the ESCRS Congress — hosted in Milan (2022), Vienna (2023), and Barcelona (2024) — as a case study to showcase how these events have set new standards for incorporating circular economy principles in our industry. Presented in partnership with Global Destination…
Prof. Liam Glynn of Limerick University shares the remarkable journey to impactful change from his remote General Practice in Ireland’s Ballyvaughan, County Clare. Starting from the creation of a political movement – No Doctor No Village – reversing post-GFC rural healthcare policy in Ireland. Attracting one of the world’s leading rural healthcare conferences to Limerick…
Showing Featured Features
View all Features
The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…
As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…
The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…
The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.
The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…
As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…
For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…
In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…
Showing Featured Opinions
View all Opinions
The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…
With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…
Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…
International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…
Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…
As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…
In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…
Powered by 
