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Beyond Food: Beyond COVID-19

Chapter IV of Beyond Food looks at the devastating effect of the pandemic on the conference and events market, and at how the industry is addressing a new way of working post-COVID. Beyond Food: Beyond COVID-19 (Lime Venue Portfolio website, registration required)

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Good Practice Guidance: Addressing COVID-19 Requirements for Re...

In March 2020, the Iceberg partners AIPC and UFI released good practice guidance to help members manage the unfolding crisis, and in April 2020, further guidance on repurposing a convention or exhibition centre to serve as a temporary emergency facility. It is a role that many centres embraced to serve their community in a time…

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Future Meeting Space – The Future Role and Purpose of Business...

The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…

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IBTM Trends Watch Report 2021

As well as assessing the impact of COVID-19, this report includes a global economic analysis for 2020, a deep dive into global mega-trends (including security, sustainability, wellness, diversity and inclusion), an exploration of the virtual experience economy, an individual industry analysis, an examination of meetings and events performance by sector, and a regional analysis. IBTM…

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COVID-19 Recovery Dashboard (November 16th – 19th)

The pandemic has made this year seem interminable. Days, weeks and months blur together. But the period between the last COVID-19 Recovery Dashboard, conducted between October 19th and 22nd, and the survey sent out between November 16th and 19th has been punctuated by a few major events. In the US, the election took place and…

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COVID-19 Recovery Dashboard (October 19th – 22nd)

In all of the Dashboard surveys, PCMA Convene’s goal has been to get its arms around how the industry is handling the pandemic and moving forward. This time around, it decided to get more to the point, so simply asked respondents “what best describes how you’re feeling right now”? The most popular answer among the…

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The Regenerative Revolution – A New Paradigm for Event...

The IMEX Group has published a research report that urges the global meetings, incentive travel and events industry to adopt a new economic model… the circular economy. The Regenerative Revolution – A New Paradigm for Event Management calls on the global events industry to embrace circular design thinking and to understand the principles and power…

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Healthcare Professionals’ Experiences of Virtual Congress

Has COVID-19 forced a new digital era in medical education? What do healthcare professionals (HCPs) really think about virtual scientific congresses? As the life sciences industry and medical associations prepare for a world in which virtual attendance becomes part of the “new normal”, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare meetings specialist,…

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JMIC & SDGs – Meeting the World’s Sustainable...

A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…

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COVID-19 Recovery Dashboard (September 21st – 24th)

When the lockdowns began in the US in March, it was hoped COVID-19 would be well under control by the autumn. As we enter the last quarter of 2020, we have come to accept that we will be living with COVID-19 well into 2021 and perhaps 2022, that its effects on the economy will linger,…

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Advancing Event Legacies Through Impact Measurement

Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….

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Diversity and inclusion – Fast Forward 15

The overall objective of this survey was to understand how inclusive events are as an industry. The survey also considered education, career progression, perceived success and salary. Diversity and inclusion – Fast Forward 15 (Fast Forward 15 website) Diversity in Events Has “a Way to Go”, Reveals Report (Meetings & Incentive Travel article) Women in Exhibitions (Exhibition News…

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Waste Management in the Exhibitions Industry – 1st Edition

This report addresses the issue of waste in the exhibitions industry. It derives from several actions of Iceberg partner UFI, including the set-up of dedicated regional task forces around the world and the selection of best practices. Compiled by Greenview, a member of the UFI Sustainable Development Working Group, the report also includes a detailed…

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Good Practice Guidance: Addressing COVID-19 Requirements for Re...

As authorities around the world are increasingly clearing business events to run again, organisers of conventions and exhibitions, as well as venue and centre operators need to put respective measures in place that create safe environments for participants. A new guide on the matter identifies and promotes globally emerging standards, protocols and good practices. Good…

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COVID-19 Recovery Dashboard (August 17th – 20th)

After reader input, latest COVID-19 Recovery Dashboard survey has changed the wording “cannibalise face-to-face attendance” to “impact face-to-face attendance” in the survey questions. Both planners and suppliers expect digital tech will have a greater impact throughout the rest of this year: an average of 57 percent in August versus an average of 47 percent in…

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Strategy for Associations Going Virtual

While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…

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