While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as complex as staging a face-to-face one, and needs a similar mix of essential features, including working with a professional conference organiser (PCO), selecting a (virtual) venue, and delivering a well-thought-out experience. This white paper is designed to guide associations in building compelling virtual experiences.
Strategy for Associations Going Virtual (Kenes Group website, registration required)
Kenes Group Publishes Guidebook to Producing Virtual Experiences (Conference & Meetings World article)