After reader input, latest COVID-19 Recovery Dashboard survey has changed the wording “cannibalise face-to-face attendance” to “impact face-to-face attendance” in the survey questions. Both planners and suppliers expect digital tech will have a greater impact throughout the rest of this year: an average of 57 percent in August versus an average of 47 percent in July’s survey say the impact will be extensive. The readiness to fully embrace digital is also evidenced by the fact that 64 percent of planners in August versus 53 percent in July said they are redesigning an existing face-to-face event entirely for a digital platform in the next three months.
How is COVID-19 Changing the Business Events Industry? (PCMA survey)