The IMEX Group has published a research report that urges the global meetings, incentive travel and events industry to adopt a new economic model… the circular economy.

The Regenerative Revolution – A New Paradigm for Event Management calls on the global events industry to embrace circular design thinking and to understand the principles and power of a circular economy. It argues that sustainability is no longer enough given the rate at which humans are depleting the earth’s resources and driving thousands of species to extinction.

The report sets out the economic opportunity represented by the circular economy: “All around the world brands, institutions, cities and countries are rethinking economic development models to improve people’s lives, include disadvantaged communities and be more circular. Cambridge Economics estimates that applying circular economy principles across the European Union economy has the potential to create around 700,000 new jobs and create a net benefit of €1.8 billion by 2030. Accenture calculated that the circular economy is the world’s largest opportunity, with the potential to unlock $4.5 trillion growth.”.

The Regenerative Revolution – A New Paradigm for Event Management (IMEX Group website, registration required)

Launch of The Regenerative Revolution Report (IMEX Group website press release)

IMEX Launches Regenerative Revolution Report (Conference News article)

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