With over 400 members active in over 35 countries, WindEurope has become the mouthpiece of the wind industry in Europe and worldwide. From December 1st to 4th 2020, what should have been its normal exhibition and conference became a full TV show, featuring commercials, news bulletins, weather forecasts and even games. From Boardroom…
Events might have disappeared during the pandemic, but climate change hasn’t. We want to live in a world where events can take place, but also want to have a world to live in. Leading industry voices discuss sustainability, including two from Iceberg partners Global Destination Sustainability Movement and IMEX Group. From Meetings & Incentive Travel…
The recent 59th Congress of the International Congress and Convention Association saw the creation via crowdsourcing of a framework document designed to let the international meetings industry thrive now and into the future. Named after the event’s host destination, the Kaohsiung Protocol is the Iceberg partner event’s major legacy outcome. A large number of attendees at…
As well as assessing the impact of COVID-19, this report includes a global economic analysis for 2020, a deep dive into global mega-trends (including security, sustainability, wellness, diversity and inclusion), an exploration of the virtual experience economy, an individual industry analysis, an examination of meetings and events performance by sector, and a regional analysis. IBTM…
The pandemic has made this year seem interminable. Days, weeks and months blur together. But the period between the last COVID-19 Recovery Dashboard, conducted between October 19th and 22nd, and the survey sent out between November 16th and 19th has been punctuated by a few major events. In the US, the election took place and…
The first ever IBTM World Virtual drew to a close with Reed Travel Exhibitions reporting nearly 13,000 business meetings as having taken place and almost 8,300 eventprofs taking part. 87 content sessions and four keynotes were presented at the Iceberg partner show, many around topics to help the sector rebuild. From Exhibition World…
The 2020 Global Forum of Iceberg partner BestCities Global Alliance has been held, mixing physical and digital elements to create a unique hybrid event for over 128 delegates around the world. The meeting saw the launching of BestCities Global Forum Madrid 2021, anticipated since its postponement this year. From Meetings International…
Iceberg partner UFI, global association for the exhibition industry, says the virtual meeting it recently held was the largest edition ever. The 87th UFI Global Congress was attended by approximately 700 members from over fifty countries, exceeding the record set last year in Bangkok, Thailand. More than 1,200 connections were registered. From Exhibition World…
In all of the Dashboard surveys, PCMA Convene’s goal has been to get its arms around how the industry is handling the pandemic and moving forward. This time around, it decided to get more to the point, so simply asked respondents “what best describes how you’re feeling right now”? The most popular answer among the…
Has COVID-19 forced a new digital era in medical education? What do healthcare professionals (HCPs) really think about virtual scientific congresses? As the life sciences industry and medical associations prepare for a world in which virtual attendance becomes part of the “new normal”, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare meetings specialist,…
Following years of research into the impact of major congresses, along with producing legacy reports and tools together with MeetDenmark, Copenhagen CVB has shared its Copenhagen Legacy Lab with the global meetings industry in parallel with the 59th ICCA World Congress. Copenhagen Legacy Lab is also now an Iceberg partner. From Meetings International…
Iceberg partner ICCA’s multi-hub, hybrid 59th Congress has concluded with a message of support delivered by Xavier Bettel, the Prime Minister of Luxembourg. Other highlights included the annual Copenhagen Lecture, and the creation of The Kaohsiung Protocol, a research crowdsourced framework for recovery. From Conference News…
Ashfield Meetings and Events and IPCAA (International Pharmaceutical Congress Advisory Association) have partnered on a study into healthcare professionals’ thinking about online medical congresses. 48 percent of surveyed HCPs said they preferred to attend face-to-face events, with just twelve percent preferring virtual. From Conference News…
The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…
The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…
Iceberg partner Global Association Hubs’ International Advisor Martin Sirk interviewed four association leaders in preparation for an online education session during the recent #PlanetIMEX event. They discussed how the pandemic has impacted operations, is reshaping thinking, and what international meetings might look like in future. From Boardroom…
The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…
UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…
A medical association has taken its annual congress on the road so as to avoid any mass gathering of its members. The Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation toured from Turin to Bari, visiting major hospitals as well in Bologna, Brescia, Padua, Milan, Naples and capital Rome. From Association Meetings International…
When the lockdowns began in the US in March, it was hoped COVID-19 would be well under control by the autumn. As we enter the last quarter of 2020, we have come to accept that we will be living with COVID-19 well into 2021 and perhaps 2022, that its effects on the economy will linger,…
Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….
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