The “Metaverse”, as a concept, has been around for a long time. But it now looks set to become a reality and have significant impact within the events industry. Harry Prince, the Creative Content Manager at venue finder Spacehuntr, explains how the Metaverse will improve networking for hybrid meetings. From Meetings & Incentive Travel…
Over thirty charities have benefited from the materials used at last year’s COP26 as part of the positive legacy of the UK’s largest business event ever, which was held in Glasgow. Identity Group, which delivered the meeting for the UK’s Government and venue SEC, tasked Event Cycle with redistributing materials. From Meetings & Incentive Travel…
COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…
This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…
The tourism trade fair ITB Berlin has announced it will not take place in March 2022 as was planned, due to increasing Omicron infection rates. A dedicated Digital Business Day will be held on March 17th, plus during 2022 ITB will be staging a European roadshow for buyers and suppliers. From Meetings & Incentive Travel…
PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…
If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…
Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…
A company of association executives, destination managers and meeting industry thought leaders is now gathering on site for the BestCities Global Forum. The Iceberg partner event taking place in Madrid, Spain, will focus on legacy and inclusivity, committing to a more “sustainable and socially equitable future”. From Association Meetings International…
During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…
Kai Hattendorf is CEO of Iceberg partner UFI, global association of the exhibition industry. He has launched the UFI Global Policy Leadership Series, holding a series of high-level ministerial conversations to hear directly from government representatives about their economic plans and the role exhibitions play stimulating economies and societies. From UFI…
Iceberg partner Positive impact Events is a not for profit which since 2005 has been providing education, engagement and collaboration opportunities to create a sustainable event industry. Since 2016 it has had a number of Memorandums of Understanding with United Nations bodies including the UN Environment Programme, the UNFCCC (UN Framework Convention on Climate Change)…
Michelle Mason heads up Iceberg partner ASAE as President and CEO. After she “stumbled into association management”, as a temporary staff assistant at what is now called the American Chemistry Council, Mason has climbed the ranks, transforming any barriers into opportunities and using her platform to raise others who are underrepresented. From PCMA…
Business and Events Academy Creator Nadia Rubtsova once worked for the European Health Management Association. Back in 2019, the scientific conference of EHMA was taking place in Espoo, Finland. After a year of hard work, the organiser’s guiding Northern stars for the meeting’s three days and 350 delegates were legacy, community and impact. From Boardroom…
An exploration of how the COVID crisis has impacted the meetings industry, Iceberg partner Maritz Global Events’ five-part podcast “Events UnPaused”, presented by President David Peckinpaugh, is chock-full of insights. The final episode is called “The Future of Events and Where the Industry Is Going”. From PCMA…
Delegates hoping to attend an association conference in Europe may be asked to produce a “COVID pass” as more governments impose restrictions on unvaccinated people meeting indoors. The rapid spread of the Delta variant has spooked leaders kickstarting their battered economies while protecting the gains made by the vaccines. From Association Meetings International…
Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…
Organisers of the 24th International AIDS Conference will create lasting legacies by helping on site and virtual delegates from poorer countries to attend the 2022 event. An “ambitious” scholarship programme will let more attendees take part either in Montreal or else online. The society will also provide internet data and hardware devices. Association Meetings International…
Business leaders in Hong Kong are joining to promote “the vertical city” as a top meetings and conventions destination. One hundred inaugural ambassadors are being led by the Hong Kong Tourism Board with the aim of revitalising business events and strengthening Hong Kong’s reputation as a destination. From Association Meetings International…
One year into the pandemic, meetings industry professionals gathered with leaders in business, government and the media to mark Global Meetings Industry Day 2021. This year the GMID theme is “Meet Safe”, recognising the industry’s top priority of operating meetings and events with health and safety at the forefront. From Meetings & Incentive Travel…
As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…
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