We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But with improved knowledge about the virus, more efficient testing and now with mass vaccinations, the tide is turning. Kai Hattendorf, Managing Director and CEO of Iceberg partner UFI, offers with his team five trends to drive industry development. From UFI…
When looking for hybrid meeting sites, over a third of respondents to the Convene Recovery Dashboard surveys conducted in late summer and autumn were seeking venues with broadcasting facilities. As a result, convention centres around the world have worked quickly to meet the demand, with facilities designed as spaces to reflect the destination. From PCMA…
During the pandemic meeting venues have already been used as field hospitals. Why shouldn’t the sector also play a role in rolling out of the coronavirus vaccine? It boasts exactly the right set of skills to help deliver such logistics at scale. So argues Julian Agostini, Managing Director at Iceberg partner Mash Media. From Exhibition World…
The congresses of the future need to have a positive, long-lasting impact at heart, not solely as a justification to travel and meet, but also to augment their contribution to stimulating and driving social and economic change. In order to achieve this, associations and destinations need concrete tools that can help them work strategically with…
In all of the Dashboard surveys, PCMA Convene’s goal has been to get its arms around how the industry is handling the pandemic and moving forward. This time around, it decided to get more to the point, so simply asked respondents “what best describes how you’re feeling right now”? The most popular answer among the…
The IMEX Group has published a research report that urges the global meetings, incentive travel and events industry to adopt a new economic model… the circular economy. The Regenerative Revolution – A New Paradigm for Event Management calls on the global events industry to embrace circular design thinking and to understand the principles and power…
Has COVID-19 forced a new digital era in medical education? What do healthcare professionals (HCPs) really think about virtual scientific congresses? As the life sciences industry and medical associations prepare for a world in which virtual attendance becomes part of the “new normal”, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare meetings specialist,…
After news of a “milestone” vaccine that offers ninety percent protection against COVID-19 broke, the event organiser Informa became the third highest riser on the FTSE100 share index, putting on over thirty percent gains at one point before settling at 27 percent up at noon in London. Other events businesses also rose. From Conference News…
Following years of research into the impact of major congresses, along with producing legacy reports and tools together with MeetDenmark, Copenhagen CVB has shared its Copenhagen Legacy Lab with the global meetings industry in parallel with the 59th ICCA World Congress. Copenhagen Legacy Lab is also now an Iceberg partner. From Meetings International…
Iceberg partner ICCA’s multi-hub, hybrid 59th Congress has concluded with a message of support delivered by Xavier Bettel, the Prime Minister of Luxembourg. Other highlights included the annual Copenhagen Lecture, and the creation of The Kaohsiung Protocol, a research crowdsourced framework for recovery. From Conference News…
More than 525,000 jobs are now at risk across the £84 billion UK events and experiences industry, and three out of four companies could fail to survive beyond next February, the government has been warned. The impact on around 774,000 working in business events was laid out in research given to ministers. From Conference News…
A report from Iceberg partner IMEX calls for the meetings industry to regenerate and not just to restart. Written by Guy Bigwood of Iceberg partner GDS-Movement, the study “Regenerative Revolution: A New Paradigm for Event Management” calls on the sector to move past mere sustainability and adopt the circular economy model. From Conference News…
Ashfield Meetings and Events and IPCAA (International Pharmaceutical Congress Advisory Association) have partnered on a study into healthcare professionals’ thinking about online medical congresses. 48 percent of surveyed HCPs said they preferred to attend face-to-face events, with just twelve percent preferring virtual. From Conference News…
The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…
The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…
Iceberg partner Global Association Hubs’ International Advisor Martin Sirk interviewed four association leaders in preparation for an online education session during the recent #PlanetIMEX event. They discussed how the pandemic has impacted operations, is reshaping thinking, and what international meetings might look like in future. From Boardroom…
The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…
UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…
A medical association has taken its annual congress on the road so as to avoid any mass gathering of its members. The Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation toured from Turin to Bari, visiting major hospitals as well in Bologna, Brescia, Padua, Milan, Naples and capital Rome. From Association Meetings International…
It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…
A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…
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