Sector: Training

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Brewers Association DEI Mini-Grants Ferment Beer Event Legacy

“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…

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BestCities Global Forum: Three Legacy Journeys

The recent BestCities Global Forum explored how legacy-building with every conference can quickly lead to dramatic change. A trio of videos from the Iceberg partner event examines the ESTRO Madrid Project which yielded a €700 million legacy for cancer patients, the new Madrid PLUS tool for creating legacy, and the personal legacy of BestCities’ Jane Cunningham….

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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IBTM Trends Watch Report 2022

This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…

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MyCEB Unveils Business Events “3R” Recovery

Malaysia’s MyCEB, with help from the Ministry of Tourism, Arts and Culture and the Economic Planning unit, will soon introduce a 3R (Reset, Restart and Responsible) recovery programme for business events. MyCEB will reduce travel costs to Malaysia for international delegates, and provide full COVID-19 insurance and PCR test costs. From TTGmice…

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IMEX in Frankfurt 2022 Announces New Dates

Iceberg partner the IMEX Group has posted new dates for IMEX Frankfurt 2022. Organisers say they are now intending to run their trade show from May 31st to June 2nd and to give the global meetings, incentive travel and events industry a further five weeks to prepare after Omicron chaos. From Conference News…

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Ta Pae Opens to Restart New Zealand Sector

Te Pae Christchurch Convention Centre, whose ceremonial launch has now taken place, already has fifty “multi-day conferences” on the books with further events also in the pipeline, from exhibitions to smaller meetings and seminars. The venue replaces the original Christchurch Convention Centre badly damaged during the 2011 earthquake. From Association Meetings International…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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Fast Forward 15 Founder Fay Sharpe OBE Talks Mentorship

Fay Sharpe, Founder of the mentorship programme Fast Forward 15, was awarded an OBE (Officer of the Order of the British Empire) in the Queen’s New Year’s honours for services to mentoring women, gender equality and charity fundraising. Sharpe has also retraced her career on M&IT’s Talks podcast. From Meetings & Incentive Travel…

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A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

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PCMA CL22: Digital Attendee Experience Surveyed at Tech Village

Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…

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Convening EMEA 2021: Sustainability Kept Front and Centre

PCMA’s Convening EMEA, which brought attendees from 29 nations together in Lausanne last October, started and ended on a sustainable note. Measures included giving the delegates a first-class pass on public transport, no paper handouts, and a hosting venue clad with columns of photovoltaic cells, the SwissTech Convention Center. Photo: Mattias Nutt. From PCMA…

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Making Events Inclusive Means Making Them Accessible for All

The bad experience of an Israeli minister, unable to enter a COP26 venue because she is a wheelchair user, reveals the distance planners still have to travel on accessibility and inclusivity. Lizzy Eaton, the Founder of Oddity Events and Marketing, remembers her own mistake on accessibility. From Meetings & Incentive Travel…

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Net Zero Carbon Events: COP26 Interviews II

The Net Zero Carbon Events pledge from the Joint Meetings Industry Council, which presents The Iceberg, has just been delivered at COP26. At the 60th Congress of our partner ICCA (International Congress and Convention Association), The Iceberg spoke to Aileen Crawford of the Glasgow Convention Bureau and to Guy Bigwood of the Global Destination Sustainability Movement. Speaking…

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Net Zero Carbon Events: COP26 Interviews I

The Net Zero Carbon Events pledge from the Joint Meetings Industry Council, which presents The Iceberg, has just been delivered at COP26. Iceberg founder James Latham talks to former JMIC President Kai Hattendorf and Miguel Naranjo and Laura Lopez of the United Nations Framework Convention on Climate Change about what it means for the sector….

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Global Destination Sustainability Index 2021

The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…

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IMEX America 2021: A Joyful Industry Reunion

After skipping a year because of the pandemic, IMEX America, the largest global meetings industry trade show, was staged once again in Las Vegas. The tenth edition of the show drew 3,300 buyers and more than 2,200 exhibiting companies. The numbers were down from 2019, but a joyful reunion even so. From Northstar Meetings Group…

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UFI Congress “Together Again” in Rotterdam

UFI’s 88th Global Congress held in Rotterdam saw the association’s return to face-to-face gatherings. The Iceberg partner event drew 350 participants from about 40 countries and regions. The main theme of the congress, staged at the Rotterdam Ahoy and co-hosted by Rotterdam Partners, was “together again”. From Exhibition News…

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60th ICCA Congress Runs Again as Hybrid

Associations and the meetings sector have gathered across hub cities and via a virtual platform for the 60th ICCA Congress. Around 1,200 delegates from 83 countries attended the Iceberg partner event to enjoy 100 hours of live content. Hopes for one unified Congress in Colombia, were dashed by travel restrictions. From Conference & Meetings World…

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COP26: A Watershed Moment Both for the World and Sector

It is hard to think of a conference with higher stakes than the 26th United Nations Climate Change Conference of the Parties. As well as the future of the entire planet, it also could define that of business events. Net Zero Carbon Events from JMIC, and Iceberg partner Positive Impact, played their part. From PCMA…

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