Sector: Training

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Healthcare Meetings Beyond COVID-19: A Medical Examination

There is no denying events have changed because of the pandemic, as have the wants and needs of both organisers and attendees within the healthcare space. So, what are the key changes, and the trends we are seeing in terms of the way that the industry approaches them? From Meetings & Incentive Travel…

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Edible Insect Meeting Seeks to Solve Global Hunger Crisis

The problem is familiar and has been escalating rapidly over the decades. Global food produce is not enough to cover the needs of our planet’s ever-growing population. The issue will be discussed in depth at Quebec City, Canada, throughout the fourth edition of the International Insects to Feed the World conference. From Boardroom…

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Gen Z Renews the Call: The Imperative to Hold Regenerative Events

There is a huge disconnect between “sustainability” and what it will take for real change. Generation Z is passionate about reversing the climate crisis through individual means. This shift of mindset was also the topic of a past report for business events, The Regenerative Revolution, published by Iceberg partner IMEX Group and Marriott International. From PCMA…

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Redefining Incentives: Slow Pace, Short-Haul Motivational Travel

Fresh off the back of taking her first incentive trip since the start of the pandemic, agency Eventful’s Head of Incentives Holly Mills shares the changes she has witnessed in the industry and the trends that are going to shape the future of the category, including replacing that word “incentive”. From Meetings & Incentive Travel…

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Talking to the Hand: Emergency Response After the Oscars Slap

In the film world, “slap” once meant make–up, slapstick comedy, or the slap of a clapperboard synchronising picture and sound. But for meeting planners, a rather different slapping incident at the 2022 Oscars reveals the need to have a full emergency response plan and code of conduct in place. From Associations Now…

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City Destinations Alliance: Standing with Ukraine

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. The meeting formulated policy on Russia’s invasion of Ukraine, also making a video of solidarity, and held a remarkable session hearing from two industry colleagues based in Lviv, Ukraine. Russia’s…

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IMEX in Frankfurt: Policy Forum, Association Focus

IMEX in Frankfurt will finally open its 20th anniversary edition to the meetings industry on May 31st. In a multi-video preview of the Iceberg partner show, Natasha Richards of IMEX looks at the high-level IMEX Policy Forum 2022, plus Martin Sirk of Sirk Serendipity discusses multiple issues facing associations after the COVID-19 pandemic. IMEX Policy…

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Glasgow Convention Bureau: A History of Neurology

During its recent Brain Awareness Week, Glasgow Convention Bureau took time to acknowledge its Conference Ambassadors, academics working to attract academic meetings to the city. Over 70 percent of Glasgow events are led or supported by the city’s academic institutions, and in 2022 many are in the field of neurology. From Glasgow Convention Bureau…  

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Electric City 2021: Legacies in Sustainability

Iceberg partner Copenhagen Legacy Lab has just improved its methodology for planners, deepening the strategic approach. One past event that approached CLL with a clear legacy vision was Electric City 2021, WindEurope’s flagship meeting held in collaboration with WindDenmark. This was staged during November 2021 at the Bella Center in Copenhagen. From Boardroom…

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Business Events Sarawak: Prioritising Legacy

Business Events Sarawak in Malaysia has launched the country’s first planning framework for organisers to create legacy-driven events that leave behind real change. Dubbed the Business Events Sarawak Legacy Initiative, this step by step guide designed to help groups reach their big-picture goals is separating the destination from others around the globe. From Boardroom…

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Business Events are the Fast Track to Recovery

Two years into the global COVID pandemic, with much of the world’s population vaccinated against the disease, policymakers around the world are faced with the challenge of stimulating and managing their societies and economies. As COVID-related restrictions are rolled back and lifted, policy priorities are shifting. Business events will be a key driver of this…

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The Future of the Meetings Industry

The Hotel Management School Maastricht (HMSM) was appointed by IACC to research the impact that having a decentralised workforce may have on demand for external business events, specifically after COVID-19. With the rise of remote work in recent years, employees were forced to exchange meeting in person for virtual interaction. The research findings have been…

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A Sustainability Guide for Meetings and Events

It is essential to rethink the relationship between meetings and events and climate change, according to BCD Meetings and Events. BCD M&E’s new sustainability report focuses on the impact the meeting, events and corporate travel industries have on the environment, and continues the discussion of how we move towards a more sustainable future together. The…

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The IRF 2022 Trends Report

Given the importance of recruitment, retention and engagement, incentive programmes are more important than ever. Dramatic hiring shifts are driving companies to examine how to be even more competitive in the job market, and a robust incentive program is an important part of an organisation’s full benefits package. The IRF 2022 Trends Report (IRF website)

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AIPC, ICCA and UFI Pen Industry White Paper

Three industry associations have published a white paper calling on governments to harness the power of business events to stimulate their economies. “Business Events are the Fast Track to Recovery” documents support for the return of the sector and is the work of AIPC, ICCA and UFI, all Iceberg partners. From Association Meetings International…

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Brussels International Association Forum Finally Staged

After two extremely hard years for associations, the first edition of the Brussels International Association Forum, from ASSOCIATIONWORLD, has been held, making a community out of its attendees. The changing sector models, good governance, diversity and inclusion, as well as skills of pandemic leadership, all made for lively panel discussions. From Boardroom…

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Marjorie Anderson on DEI: Definitions and Event Approaches

Marjorie Anderson, the Founder of Community by Association, tells the Deep Dive podcast how associations should be addressing DEI (diversity, equity and inclusion). After definitive definitions of DEI, the conversation looks at how to be more inclusive at conferences, accommodating those delegates with impaired hearing or mobility, or with neurodiversity or photosensitivity. From Association Meetings International…

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Advancing Women’s Rights: The Business Events that Mattered

International Women’s Day, which has now been marked for over a century, offers the opportunity to remember the key conferences and other events that have helped move the needle on women’s rights. The 1995 Fourth World Conference on Women (pictured) in Beijing, China, featured participation by future Presidential candidate Hillary Clinton. From PCMA…

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Glasgow’s COP26 and Sustainability Legacy: Reusing Materials

Over thirty charities have benefited from the materials used at last year’s COP26 as part of the positive legacy of the UK’s largest business event ever, which was held in Glasgow. Identity Group, which delivered the meeting for the UK’s Government and venue SEC, tasked Event Cycle with redistributing materials. From Meetings & Incentive Travel…

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