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2020 Future Trends in Meetings and Events

CWT M&E’s 2020 Future Trends in Meetings and Events probes into the shifting currents that will frame meetings and events in 2020. It examines how global and regional marketplaces are evolving, to inspire you and keep your M&E program always a step ahead. 2020 Future Trends in Meetings and Events (CWT M&E website, registration required) CWT…

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Europe as a Destination for Meetings and Conferences

Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…

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Positive Impact’s UN SDG Commitment Survey: An Update

Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an “acceleration action” shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…

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CVB Alliance Publishes Europe as a Meetings Destination Study

With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…

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Technology that Mimics Human Interaction Set to Change Events

Technology that mimics human behaviour and helps delegates to interact with each other is set to change the face of events, it has been claimed. The Tech Watch Award winners will be announced during IBTM World in Barcelona this November, and the experts on its judging panel have been discussing emerging trends. From Association Meetings International…

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£250,000 Broadband Fund for UK Venues

The UK government has launched a £250,000 competition to improve connectivity at conference centres that host international meetings. The funding will be awarded to venues across the UK to help them improve on-site broadband and attract more international business events. The competition is open for six weeks. From Association Meetings International…

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IFLA World Library and Information Congress 2018: Booking KLCC

The choice of Kuala Lumpur for last year’s World Library and Information Congress proved to be a winner for both the delegates and destination. Over 3,500 participants from more than 120 countries met in the Kuala Lumpur Convention Centre, with support from convention bureau MyCEB and also 300 congress volunteers. From Association Meetings International…

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Measuring ROI: Industry Research and the Right Metrics to Follow

Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…

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New Zealand: The Small Nation That Delivers Big

New Zealand offers meeting planners the chance to tap into market sectors like health sciences, agribusiness, tourism, advanced manufacturing and design, high value food and wine, ICT and earth sciences. Collaboration between learning and research centres and a strong focus on education and progress from government have placed Aotearoa centre stage globally. From Boardroom…

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2019’s Best in Show: Ten Fresh Approaches to Meeting Design

PCMA, the Professional Convention Management Association, has just published its annual “Best in Show” list. The ten stories include using art therapy at a haematology event, a heart rhythm meeting dropping registration fees for self-paying attendees from lower income countries, and a biomedical event letting students earn credit towards attendance costs by staffing the meeting. From PCMA…

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Intellectual Capitals: Liverpool’s Meetings Music

A historic and musical icon, Liverpool has seen substantial regeneration in recent years, reinventing itself as a life sciences knowledge hub, with further expertise in creative digital technology, maritime and logistics. It also boasts a world-class event campus and other venues hosting major national and international meetings. From AMI Intellectual Capitals…

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ECM Report Analyses Event Social Media

Iceberg partner European Cities Marketing, in collaboration with TCI Research, has used analysis of over a million social media postings to study the reputation of destinations across Europe. The City Sentiment Index Report reveals the theme of MICE scoring highest intensity in London, and highest positivity in Oslo (pictured). From European Cities Marketing…

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Below the Waterline: A Podcast from The Iceberg

The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending. So now it’s time to examine what lies beneath in a bracing new way. It’s time to take a deep breath and plunge “Below the Waterline”. In…

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Cambridge: Capitalising on an Expanding Campus

Cambridge is capitalising on its reputation in medical science and technology, winning international events that will bring in more than 3,000 delegates and £3.2 million of economic impact over the next two years. The Cambridge Biomedical Campus is also expanding into one of the world’s leading centres in the sector. From AMI Intellectual Capitals…

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London Wins First Major Robotics Conference

London has been chosen to host the IEEE RAS (Robotics and Automation Society) flagship International Conference on Robotics and Automations in 2023. Over 4,000 experts in artificial intelligence and robotics will attend the four-day conference at ExCeL London, bringing £13 million into the city. The event will feature a robotics competition for schoolchildren. From Association Meetings International…

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Newcastle Plans Cell Research Showcase

NewcastleGateshead will showcase its world-leading mitochondrial research at the Euromit conference in 2020. The largest event in its field will take place in June at the Sage Gateshead, and is expected to draw over 650 clinicians and scientists from across the world over four days. From AMI Intellectual Capitals…

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CTICC: 16 Years Marked by 16 Achievements

CTICC, the Cape Town International Convention Centre, has just passed its sixteenth birthday. To mark the occasion, CTICC shared sixteen of its achievements. Among them were job creation, economic contribution and training, growing the province’s knowledge economy, and CTICC’s response to Cape Town’s water crisis. From Meetings International…

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Maths Ambassadors win Sydney Congress

Support from a who’s-who of top Australian scientific minds has just secured ICME15 for Sydney in 2024. The International Congress on Mathematical Education is the largest event in its field, and was won by advocates including Australia’s Chief Scientist, one leading mathematician, and a YouTube sensation maths teacher. From AMI Intellectual Capitals…

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Festivalisation: The Immersive Future of Association Congresses

Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…

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The Taiwanese Tech Drawing Major Meetings

Taiwan is now one of its region’s most dynamic economies, with industry specialties including IT, telecommunications and semiconductors. Government-driven and foreign investment assists Taiwanese firms venturing into areas like artificial intelligence, blockchain, fifth-generation telecoms, gaming, Internet of Things (IoT) and virtual reality. The sector is also attracting meetings. From Boardroom…

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